Google Ads Specialist

Cloud Kitchens
Mexico
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Ownership","Bias for action","Clear communication","Analytical thinking"]

Own the analysis and strategy behind the Google Ads program to improve paid search performance and drive higher-quality leads. Coordinate a paid marketing agency, review what they ship, and step in hands-on when changes must happen fast—optimizing Quality Score, conversion tracking, search term performance, and account structure. Use AI tools like Claude to pressure-test hypotheses and run a continuous testing agenda with clear, trusted reporting.

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FursaFursa
Cloud Kitchens
Cloud Kitchens
1 month ago

Google Ads Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own the analysis and strategy behind the Google Ads program to improve paid search performance and drive higher-quality leads. Coordinate a paid marketing agency, review what they ship, and step in hands-on when changes must happen fast—optimizing Quality Score, conversion tracking, search term performance, and account structure. Use AI tools like Claude to pressure-test hypotheses and run a continuous testing agenda with clear, trusted reporting.
Location: Mexico
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the analysis and strategy for the Google Ads program (what to test, scale, and cut).
  • •Improve Quality Score by enhancing ad relevance and landing page experience.
  • •Own conversion tracking and optimize toward lower-funnel signals that indicate high-quality leads.
  • •Coordinate and manage the paid marketing agency (priorities, briefs, reviews, and quality/pace).
  • •Run hands-on optimizations when needed (restructure ad groups, add negatives, adjust bids, and fix tracking), using data to inform decisions.

Key Requirements

  • •2+ years of hands-on Google Ads/paid search experience, ideally in lead generation with measurable results.
  • •Advanced, near-native English written and spoken, including writing ad copy and reports for a US audience.
  • •Fluency in Google Ads account structure (match types, Smart Bidding, conversion actions) and search-terms analysis.
  • •Comfort turning data into decisions independently (pull numbers, interpret them, act without hand-holding).
  • •Strong spreadsheet skills in Google Sheets, including pivot tables, conditional functions, and lookups (VLOOKUP/XLOOKUP).
Experience:2+ yearsPaid searchLead generation
Skills:OwnershipBias for actionClear communicationAnalytical thinking
Languages:English
Tech Stack:Google AdsGA4Google SheetsLovableMicrosoft ClarityClaudeVLOOKUPXLOOKUPSmart Bidding

Company Brief

Cloud Kitchens
Operates delivery-focused ghost kitchen facilities that lease kitchen space and provide infrastructure, technology, and logistics to restaurants and virtual brands to optimize food delivery operations and expand market reach.
Industry: Restaurants & Food Service
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Private Equity Backed
Headquarters: Los Angeles, United States
Founded: 2016
WebsiteLinkedIn