The Kraft Heinz Company

1 month ago

Marketing Lead, Korea

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead the annual marketing and commercial plan for Korea, directing category/brand strategy, insights-driven optimization, and NPD. Manage the full marketing budget, lead a cross-functional team, and ensure QA, with a focus on aligning Korean market dynamics with global brand guidelines and effective activation across digital, in-store, and PR channels.

Location: South Korea

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop short-, mid-, and long-term strategy for assigned categories/brands; define positioning, growth drivers, and portfolio priorities.
•Lead category/market/shopper/competitor insights and translate into prioritized action plans; monitor KPIs and drive corrective actions with cross-functional teams.
•Lead ideation and inputs for NPD; collaborate through full lifecycle to ensure market-appropriate concepts, claims, and consumer communication.
•Plan, develop, and execute activation plans with the Comms/Media team across digital, social, in-store, and PR; ensure consistency with brand guidelines.
•Lead the annual marketing plan aligned to strategy and targets; manage QA processes for deliverables and coordinate cross-functional approvals.

Key Requirements

•Must have 10+ years of experience in FMCG marketing roles.
•3+ years of experience leading teams.
•Business-level Korean and English communication skills (written and spoken).
•Strong understanding of marketplace dynamics and shopper behavior; ability to translate insights into action plans.
•Proven ability to lead new product development projects and manage budgets.

Experience:10+ yearsFMCGFood & Beverage

Education:Master's

Skills:LeadershipCommunicationProblem-solvingStrategic thinkingAttention to detail

Languages:KoreanEnglish

Tech Stack:ExcelPowerPointData analysis

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

1 month ago

Marketing Lead, Korea

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: South Korea

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop short-, mid-, and long-term strategy for assigned categories/brands; define positioning, growth drivers, and portfolio priorities.
•Lead category/market/shopper/competitor insights and translate into prioritized action plans; monitor KPIs and drive corrective actions with cross-functional teams.
•Lead ideation and inputs for NPD; collaborate through full lifecycle to ensure market-appropriate concepts, claims, and consumer communication.
•Plan, develop, and execute activation plans with the Comms/Media team across digital, social, in-store, and PR; ensure consistency with brand guidelines.
•Lead the annual marketing plan aligned to strategy and targets; manage QA processes for deliverables and coordinate cross-functional approvals.

Key Requirements

•Must have 10+ years of experience in FMCG marketing roles.
•3+ years of experience leading teams.
•Business-level Korean and English communication skills (written and spoken).
•Strong understanding of marketplace dynamics and shopper behavior; ability to translate insights into action plans.
•Proven ability to lead new product development projects and manage budgets.

Experience:10+ yearsFMCGFood & Beverage

Education:Master's

Skills:LeadershipCommunicationProblem-solvingStrategic thinkingAttention to detail

Languages:KoreanEnglish

Tech Stack:ExcelPowerPointData analysis

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn