Marketing Lead, Korea

The Kraft Heinz Company
Anywhere
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: high_schoolSkills: ["Problem-solving","Integrity","Strategic thinking","Attention to detail","Planning"]

Own the annual marketing/commercial plan for Korea by leading category/brand strategy, performance tracking, and insight-driven action plans. Manage the full marketing budget and embed QA checkpoints across assets, packaging, digital content, and trade materials. Lead innovation and new product development through the full lifecycle, partnering with Comms/Media and other cross-functional teams to execute integrated activations and deliver against business targets.

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The Kraft Heinz Company
The Kraft Heinz Company
3 months ago

Marketing Lead, Korea

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the annual marketing/commercial plan for Korea by leading category/brand strategy, performance tracking, and insight-driven action plans. Manage the full marketing budget and embed QA checkpoints across assets, packaging, digital content, and trade materials. Lead innovation and new product development through the full lifecycle, partnering with Comms/Media and other cross-functional teams to execute integrated activations and deliver against business targets.
Location: Anywhere
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and deliver the annual marketing/commercial plan aligned to category/brand strategy and business targets
  • •Lead category/market/shopper/competitor insights and translate them into prioritized action plans tied to KPIs
  • •Drive innovation and new product development (NPD) through ideation and the full lifecycle, ensuring market-appropriate claims and communications
  • •Coordinate integrated marketing and activation with Comms/Media across digital, social, in-store, and PR touchpoints
  • •Manage marketing budget, lead and develop the marketing team, and ensure QA checkpoints are embedded in the marketing workflow

Key Requirements

  • •Advanced degree in Business Administration, Marketing, or equivalent
  • •10+ years of experience in FMCG marketing roles
  • •3+ years of experience leading teams
  • •Business-level Korean and English communication skills (written and spoken)
  • •Strong understanding of marketplace dynamics and shopper behavior, with proven ability to lead new product development projects
Experience:10+ yearsFMCGFoodFood & Beverage
Education:High School in Business Administration, Marketing
Skills:Problem-solvingIntegrityStrategic thinkingAttention to detailPlanning
Languages:KoreanEnglish
Tech Stack:Excel

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn