Product Manager - CRM

Kraken
United States
Workplace: RemoteFull timeUSD 96,000 - 192,000 annuallyFunction: Product ManagementExperience: 4+ yearsSkills: ["Stakeholder management","Analytical thinking","Troubleshooting","Written communication","Verbal communication","Autonomy","Prioritization"]

Own the CRM and sales tooling product strategy and roadmap for Kraken’s B2B organization. Prioritize incoming CRM needs, translate business requests into scoped requirements, and drive coherence across Salesforce and related sales platforms. Partner with Sales, Engineering, Operations, and end users to reduce workflow friction across lead management, account management, pipeline progression, forecasting, and data quality. Use Salesforce Sales Cloud expertise to evaluate options and guide implementation.

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Kraken
Kraken
3 days ago

Product Manager - CRM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the CRM and sales tooling product strategy and roadmap for Kraken’s B2B organization. Prioritize incoming CRM needs, translate business requests into scoped requirements, and drive coherence across Salesforce and related sales platforms. Partner with Sales, Engineering, Operations, and end users to reduce workflow friction across lead management, account management, pipeline progression, forecasting, and data quality. Use Salesforce Sales Cloud expertise to evaluate options and guide implementation.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own and evolve the CRM and sales tooling product strategy and roadmap for Kraken’s B2B sales organization, including how Salesforce and other platforms support sales motions and customer segments.
  • •Lead prioritization across competing stakeholder needs and sequence work against delivery capacity using data-informed trade-offs.
  • •Act as the first product-level point of assessment for incoming CRM requests, identifying underlying product, process, integration, or data issues and translating them into clearly scoped work.
  • •Establish scalable intake and prioritization processes for consistent CRM enhancement requests and support.
  • •Drive CRM product coherence across systems by defining record ownership, workflows, integrations, and data; write product requirements and partner with Engineering on CRM integrations.

Pay and Benefits

Salary: USD 96,000 - 192,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales/Revenue go-to-market organization.
  • •Strong working knowledge of Salesforce Sales Cloud, including objects, fields, record types, flows, assignment rules, permissions, and declarative configuration.
  • •Ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups and business units.
  • •Experience translating ambiguous business requests into scoped, actionable, estimable requirements for technical delivery teams.
  • •Strong product requirements and specification writing skills, including communicating business context, user needs, outcomes, and acceptance criteria.
Experience:4+ yearsFintechFinancial servicesCryptoDigital assetsPayments
Skills:Stakeholder managementAnalytical thinkingTroubleshootingWritten communicationVerbal communicationAutonomyPrioritization
Certifications:Salesforce Administrator
Tech Stack:SalesforceSalesforce Sales CloudSalesforce objectsSalesforce record typesSalesforce flowsSalesforce assignment rulesSalesforce permissionsAttioOutreachFrontMCAEPardot

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
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Glassdoor: 4.2
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