Category Marketing Manager (m/f/d), Beverages

Ingredion
Manchester, Hamburg
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Storytelling","Communication","Project management","Interpersonal skills","Stakeholder collaboration"]

Lead the beverages category portfolio in the region by shaping category strategy and translating global plans into regional execution. Drive customer engagement and growth through market intelligence, opportunity conversion, and marketing-led account planning. Partner with sales, technical service, and digital demand to build pipelines, deliver demand generation campaigns, and create sales enablement tools. Coordinate cross-functional implementation of annual growth plans, innovation priorities, and new product launch value propositions.

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Ingredion
Ingredion
1 month ago

Category Marketing Manager (m/f/d), Beverages

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead the beverages category portfolio in the region by shaping category strategy and translating global plans into regional execution. Drive customer engagement and growth through market intelligence, opportunity conversion, and marketing-led account planning. Partner with sales, technical service, and digital demand to build pipelines, deliver demand generation campaigns, and create sales enablement tools. Coordinate cross-functional implementation of annual growth plans, innovation priorities, and new product launch value propositions.
Location: Manchester, Hamburg
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Represent the region and contribute to developing the global category strategy and regional technical roadmap for the category.
  • •Drive consistent category business reporting, including budgeting, strategic planning, and profitability analysis to identify improvement actions.
  • •Participate in customer meetings to build market knowledge, inform solution development, and convert sales opportunities using key insights.
  • •Lead cross-functional execution of the category annual growth plan, partnering with Sales and technical service to grow pipeline and opportunity development.
  • •Coordinate demand generation and sales enablement by partnering with the digital demand team and the go-to-market enablement team, including training regional teams.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Food Science/Technology, or related field; postgraduate marketing qualification is a plus.
  • •Proven marketing experience, preferably in FMCG/food & beverage, with B2B ingredients exposure.
  • •Strong strategic marketing expertise, including product launches, value proposition development, and go-to-market execution.
  • •Ability to perform financial/category analysis and translate strategy into sales-driven tactics.
  • •Fluent English (written and spoken); SFDC and ingredient knowledge are desirable.
Experience:FMCGFood & beverageB2B
Education:Bachelor's
Skills:StorytellingCommunicationProject managementInterpersonal skillsStakeholder collaboration
Languages:English
Tech Stack:SFDC

Company Brief

Ingredion
Ingredion is a global ingredient solutions company that develops and supplies sweeteners, starches, texturizers, and plant-based ingredients for food, beverage, industrial, and animal nutrition markets.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Westchester, United States
Founded: 1906
WebsiteLinkedIn