Head of Demand Generation

Warp
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Leadership","Data-driven","Cross-functional collaboration","Analytical thinking"]

Lead Warp's demand generation strategy to build pipeline for a fast-growing B2B SaaS company. Own funnel from awareness to revenue, manage paid channels, website conversion, lifecycle nurture, and collaboration with Sales and RevOps to drive scalable growth post-Series B.

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Warp
Warp
2 months ago

Head of Demand Generation

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead Warp's demand generation strategy to build pipeline for a fast-growing B2B SaaS company. Own funnel from awareness to revenue, manage paid channels, website conversion, lifecycle nurture, and collaboration with Sales and RevOps to drive scalable growth post-Series B.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own pipeline creation metrics and drive marketing-sourced pipeline to align with bookings targets (3-4x coverage).
  • •Manage paid acquisition across channels with clear CAC/payback standards.
  • •Own website conversion optimization from traffic to demo, including funnel experimentation.
  • •Build lifecycle and nurture programs to convert inbound interest into qualified demos.
  • •Collaborate with Sales and RevOps on attribution, routing, and revenue-focused handoffs.

Pay and Benefits

Perks:Health Insurance401kPaid LeaveCommuter BenefitsMeal AllowanceOffsites

Key Requirements

  • •6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.
  • •You think in funnels and own a number. You can tie spend to pipeline to revenue.
  • •Hands-on operator who can run the channels yourself now and hire as you grow.
  • •Strong partnership instincts with sales. You measure yourself on revenue, not leads.
  • •Experience building lifecycle and nurture programs to turn inbound interest into qualified demos.
Experience:6+ yearsB2B SaaSGrowth marketing
Skills:LeadershipData-drivenCross-functional collaborationAnalytical thinking
Tech Stack:PPCSEOEmail marketingWebsite analyticsAttributionCRM

Company Brief

Warp
Develops Warp, a modern GPU-accelerated terminal built for teams and developers that combines a collaborative, graphical interface with productivity features, extensibility, and performance improvements over traditional terminals.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
Website