Diageo

1 week ago

Marketing Effectiveness Analyst, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Support the APAC Marketing Effectiveness agenda by applying global measurement tools and methodologies to local business questions. Partner with regional, category, and market stakeholders to execute measurement plans, run Catalyst scenario planning, perform Sensor analyses, and translate outputs into clear, actionable recommendations. Drive adoption of Marketing Effectiveness capabilities, help build measurement frameworks, and coordinate data inputs across markets, agencies, and data providers.

Location: Philippines

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with regional, category, and market stakeholders to understand business questions and support delivery of Marketing Effectiveness plans.
•Support implementation and adoption of global tools and solutions (including Catalyst, Sensor, Business Driver Mix, Talkability, and Test & Control) to address local needs.
•Run Catalyst scenario planning and investment optimization to support marketing budget allocation decisions and identify growth opportunities.
•Execute Sensor analyses and deliver clear recommendations to media, content, and brand teams for action.
•Support training and onboarding on Marketing Effectiveness tools/methodologies and help drive adoption within planning and decision-making processes.

Key Requirements

•4–7 years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies, or related roles.
•Experience with marketing measurement methodologies such as MMM, attribution, incrementality testing, and media measurement.
•Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
•Experience working with large datasets and synthesizing insights from multiple sources.
•Ability to communicate technical concepts clearly to non-technical audiences and manage multiple projects/stakeholders.

Experience:4-7 yearsMarketing analyticsMarketing effectivenessMedia analyticsConsumer insightsEconometric modelling

Skills:Analytical thinkingProblem-solvingCommunicationStakeholder managementCollaboration

Tech Stack:CatalystSensorBusiness Driver MixTalkabilityTest & ControlMMMIncrementality testingAttributionROI measurementExcelPowerPointData storytelling

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 week ago

Marketing Effectiveness Analyst, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Philippines

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with regional, category, and market stakeholders to understand business questions and support delivery of Marketing Effectiveness plans.
•Support implementation and adoption of global tools and solutions (including Catalyst, Sensor, Business Driver Mix, Talkability, and Test & Control) to address local needs.
•Run Catalyst scenario planning and investment optimization to support marketing budget allocation decisions and identify growth opportunities.
•Execute Sensor analyses and deliver clear recommendations to media, content, and brand teams for action.
•Support training and onboarding on Marketing Effectiveness tools/methodologies and help drive adoption within planning and decision-making processes.

Key Requirements

•4–7 years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies, or related roles.
•Experience with marketing measurement methodologies such as MMM, attribution, incrementality testing, and media measurement.
•Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
•Experience working with large datasets and synthesizing insights from multiple sources.
•Ability to communicate technical concepts clearly to non-technical audiences and manage multiple projects/stakeholders.

Experience:4-7 yearsMarketing analyticsMarketing effectivenessMedia analyticsConsumer insightsEconometric modelling

Skills:Analytical thinkingProblem-solvingCommunicationStakeholder managementCollaboration

Tech Stack:CatalystSensorBusiness Driver MixTalkabilityTest & ControlMMMIncrementality testingAttributionROI measurementExcelPowerPointData storytelling

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn