Manager DTC & VM Activation - temp until 12.2027 (Prague, CZ)

Adidas
Prague
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Negotiation","Communication","Networking","Problem-solving","Process management"]

Own and execute adidas Direct-to-Consumer (DTC) Factory Outlet activation strategy across PL/CZ/HU, delivering a premium, consistent brand experience while maximizing commercial performance. Lead local, sustainability-informed activations and POS communication, integrate digital tools like the adidas app, and analyze KPIs to drive improvements. Manage activation budget with ROI focus, coordinate with VM standards and external partners, and develop the team member supporting BC Warsaw activations.

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FursaFursa
Adidas
Adidas
3 days ago

Manager DTC & VM Activation - temp until 12.2027 (Prague, CZ)

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Job Summary

Own and execute adidas Direct-to-Consumer (DTC) Factory Outlet activation strategy across PL/CZ/HU, delivering a premium, consistent brand experience while maximizing commercial performance. Lead local, sustainability-informed activations and POS communication, integrate digital tools like the adidas app, and analyze KPIs to drive improvements. Manage activation budget with ROI focus, coordinate with VM standards and external partners, and develop the team member supporting BC Warsaw activations.
Location: Prague
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Own and execute the Factory Outlet activation strategy across PL/CZ/HU, focusing on premium consumer experience and commercial KPIs
  • •Create and execute local activations tailored to Factory Outlet consumers and local market needs
  • •Lead in-store communication and POS execution, applying sustainability principles and minimizing carbon footprint
  • •Analyze store and campaign performance and proactively drive improvement actions
  • •Integrate digital tools/platforms (e.g., adidas app) into activation plans to support membership acquisition

Key Requirements

  • •3+ years of experience in a marketing and/or retail environment
  • •Experience in omnichannel, trade/account activation, or DTC activation, with Factory Outlet/retail experience preferred
  • •Strong understanding of the marketing mix and ability to translate it into locally tailored Factory Outlet activations
  • •Commercial mindset: analyze performance, identify growth opportunities, and deliver strong ROI
  • •Fluent English (written and verbal)
Experience:3+ yearsRetailOmnichannelDirect-to-consumer (DTC)
Skills:NegotiationCommunicationNetworkingProblem-solvingProcess management
Languages:English
Tech Stack:Adidas appMS Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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