Manager/Senior Manager, Digital Marketing

BridgeBio
San Francisco, Palo Alto
Workplace: HybridFull timeUSD 143,700 - 170,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Project management","Cross-functional collaboration","Communication","Analytical thinking"]

Lead Omnichannel and media strategy for late-stage BridgeBio assets, translating brand and clinical strategy into integrated digital launch plans. Collaborate with cross-functional teams, manage agencies, and optimize content, channels, and privacy-aligned digital experiences for HCP and patient audiences during product launches.

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BridgeBio
BridgeBio
2 months ago

Manager/Senior Manager, Digital Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead Omnichannel and media strategy for late-stage BridgeBio assets, translating brand and clinical strategy into integrated digital launch plans. Collaborate with cross-functional teams, manage agencies, and optimize content, channels, and privacy-aligned digital experiences for HCP and patient audiences during product launches.
Location: San Francisco, Palo Alto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
  • •Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
  • •Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
  • •Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
  • •Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.

Pay and Benefits

Salary: USD 143,700 - 170,000 annually
Perks:Health Insurance401kEspp

Key Requirements

  • •6+ years of experience with paid media channels in the biotech or pharmaceutical sectors, with a strong focus on digital media across multiple channels.
  • •Successful product launch or major indication expansion experience, preferably in rare disease.
  • •Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
  • •Familiarity with pharma/biotech stacks and workflows (CRM, marketing automation, CMS, Veeva ecosystem) and ability to partner with analytics/ops teams.
  • •Familiarity with MLR process, healthcare compliance, privacy (HIPAA), and digital accessibility best practices.
Experience:6+ yearsBiotechPharmaceuticalMarketing
Skills:Project managementCross-functional collaborationCommunicationAnalytical thinking
Languages:English
Tech Stack:CRMMarketing AutomationCMSVeevaSEOWeb developmentEmail

Company Brief

BridgeBio
Develops medicines for patients with genetic diseases by advancing targeted therapeutics from discovery through clinical development and commercialization, focusing on genetically defined diseases with high unmet medical need.
Industry: Biotech
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 2015
WebsiteLinkedIn