Marketing Manager - Customer Loyalty & Retention (North Sydney, AU)

Zurich Insurance
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Continuous improvement","Brand stewardship","Data-driven decision-making","Customer focus"]

Drive customer loyalty and long-term retention by owning end-to-end customer marketing campaigns, communications, and collateral. Use customer insights, data, and lifecycle thinking to shape take-to-market plans and deliver loyalty, advocacy, and engagement initiatives across digital and traditional channels. Measure performance and ROI, lead post-implementation reviews, and continuously improve activity while protecting Zurich and OnePath brands through consistent, customer-led communications.

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Zurich Insurance
Zurich Insurance
1 hour ago

Marketing Manager - Customer Loyalty & Retention (North Sydney, AU)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Drive customer loyalty and long-term retention by owning end-to-end customer marketing campaigns, communications, and collateral. Use customer insights, data, and lifecycle thinking to shape take-to-market plans and deliver loyalty, advocacy, and engagement initiatives across digital and traditional channels. Measure performance and ROI, lead post-implementation reviews, and continuously improve activity while protecting Zurich and OnePath brands through consistent, customer-led communications.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Deliver end-to-end campaigns, communications, and collateral to engage customers and support business priorities.
  • •Use customer insights, data, and lifecycle thinking to build loyalty, retention, and advocacy.
  • •Track performance, measure ROI, and apply learnings to strengthen future activity.
  • •Lead post-implementation reviews and champion continuous improvement.
  • •Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes.

Pay and Benefits

Perks:Parental LeaveHybrid WorkingWellness Stipend

Key Requirements

  • •Digital-first mindset with Martech and AI experience.
  • •Experience in marketing strategy, annual planning, and customer-led campaigns.
  • •Retention marketing and customer lifecycle expertise.
  • •Strong skills in segmentation, audience definition, and insight-led targeting.
  • •Commercial awareness including budgets, forecasting, and competitor/category analysis; Marketing Cloud experience highly regarded.
Skills:CollaborationContinuous improvementBrand stewardshipData-driven decision-makingCustomer focus
Tech Stack:MartechAIMarketing CloudSocial mediaDigital and traditional channels

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn