1 week ago

Senior Director, Product Marketing

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Last checked: 41 minutes agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy and execution across G2’s full product portfolio as the strategic partner to Product leadership. Lead a team of product marketers and drive launch planning, innovation drops, and performance measurement. Set positioning and messaging frameworks, lead seller-facing product marketing, and market digital advertising/performance products plus AI and ecosystem initiatives. Create enablement content for revenue teams and coordinate cross-functional alignment across Brand and Growth Marketing.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Serve as the primary strategic partner to Product leadership, shaping roadmap planning, prioritization, and go-to-market strategy upstream.
•Own end-to-end GTM strategy and execution across the full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement.
•Develop and maintain core positioning and messaging frameworks (messaging houses) to ensure consistency across channels and customer conversations.
•Lead product marketing for seller products (including Buyer Intent and Marketing Solutions), including full-cycle PMM and lifecycle programs to drive adoption and expansion.
•Lead and develop the product marketing team, establishing expectations, development plans, and a high hiring bar for product-fluent, GTM-focused marketers.

Pay and Benefits

Salary: USD 250,000 - 300,000 annually

Equity and Bonus:Equity

Key Requirements

•10+ years of product marketing experience with at least 4 years in a director-level or above role in a B2B SaaS environment.
•Own end-to-end GTM strategy and execution, including positioning, messaging, and integrated launches across a multi-product portfolio.
•Partner deeply with Product leadership upstream in the roadmap cycle to shape market narrative early.
•Experience across multiple PMM product types, ideally including data products, digital advertising/performance products, and AI/ecosystem solutions.
•Proven people management experience developing marketing talent and building high-performing team cultures.

Experience:10+ yearsB2B SaaSProduct marketingData productsDigital advertisingAI ecosystem

Skills:Strategic thinkingExecutionData-driven decision-makingCross-functional leadershipStorytelling

Tech Stack:GTMAPI integrationsMCPH3AdsPPCPPL

Company Brief

Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Chicago, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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