Sr. Manager, Divisional Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead marketing strategy and performance for the Statewide Remodeling division, partnering with corporate and divisional leaders to drive lead generation, customer acquisition, and revenue growth. Own channel mix, budgeting, and ROI targets, while steering campaigns across Affiliates, Digital, and partner channels and collaborating with Sales, Call Center, and local marketing teams.

Location: Dallas

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Maintain & optimize omnichannel marketing approach while balancing total spend to achieve budgeted Marketing Cost for the division
•Monitor all campaign KPIs throughout the month to track performance and make adjustments or reallocations
•Oversee all campaign execution by channel and sub source for Affiliates, Branded Digital Partner, Media & Performance Marketing Channels
•Collaborate with Home Base & local marketing teams to oversee all campaign execution
•Work with Call Center Leadership to monitor all tracking accuracy and to achieve set rate and issue rate targets

Key Requirements

•Bachelor's degree in Marketing or related field (Master's degree a plus)
•Minimum of six years of experience in direct-to-consumer lead generation or B2C marketing and strategic management of complex business models
•Experience in Remodeling, Home Improvement or other in-home direct-to-consumer business models is preferred
•Ability to provide a data-driven strategic perspective
•Ability to manage a heavy project load in a fast-paced work environment

Experience:6+ yearsHome improvementRemodelingB2C marketing

Education:Bachelor's in Marketing

Skills:LeadershipCommunicationAnalyticalData-drivenTeamworkProblem-solving

Tech Stack:Power BI

Company Brief

Renuity

Provides home maintenance, renovation, and property improvement services, connecting homeowners with vetted contractors and managing projects from initial quote through completion.

Industry: Construction Tech

Website

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Renuity

4 weeks ago

Sr. Manager, Divisional Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: Dallas

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Maintain & optimize omnichannel marketing approach while balancing total spend to achieve budgeted Marketing Cost for the division
•Monitor all campaign KPIs throughout the month to track performance and make adjustments or reallocations
•Oversee all campaign execution by channel and sub source for Affiliates, Branded Digital Partner, Media & Performance Marketing Channels
•Collaborate with Home Base & local marketing teams to oversee all campaign execution
•Work with Call Center Leadership to monitor all tracking accuracy and to achieve set rate and issue rate targets

Key Requirements

•Bachelor's degree in Marketing or related field (Master's degree a plus)
•Minimum of six years of experience in direct-to-consumer lead generation or B2C marketing and strategic management of complex business models
•Experience in Remodeling, Home Improvement or other in-home direct-to-consumer business models is preferred
•Ability to provide a data-driven strategic perspective
•Ability to manage a heavy project load in a fast-paced work environment

Experience:6+ yearsHome improvementRemodelingB2C marketing

Education:Bachelor's in Marketing

Skills:LeadershipCommunicationAnalyticalData-drivenTeamworkProblem-solving

Tech Stack:Power BI

Company Brief

Renuity

Provides home maintenance, renovation, and property improvement services, connecting homeowners with vetted contractors and managing projects from initial quote through completion.

Industry: Construction Tech

Website