Sierra

1 month ago

Marketing Operations & Analytics Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead the measurement and analytics backbone of Sierra’s marketing and GTM operations. Own attribution, pipeline analytics, performance dashboards, ICP modeling, and experimental design to optimize demand generation and revenue growth for a multi-office, enterprise-focused organization.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Full-funnel attribution: Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions.
•Pipeline analytics: Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment. Track conversion rates at each stage and surface where marketing programs are—and aren't—generating high-quality opportunities.
•Performance reporting: Build and maintain the marketing team's core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity.
•ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs. Integrate signals from first-party and third-party intent sources to keep targeting sharp.
•Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels. Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendations—not just p-values.

Pay and Benefits

Salary: USD 215,000 - 265,000 annually

Equity and Bonus:Equity

Perks:Paid LeaveMedical BenefitsDentalVisionRetirementParental LeaveEquity

Key Requirements

•12+ years spanning marketing analytics and marketing operations
•Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline/revenue measurement in long, multi-stage enterprise sales cycles
•Hands-on martech stack experience—marketing automation (Marketo, HubSpot, or similar), Salesforce, lead routing, and third-party enrichment tools
•Strong SQL skills; fluency working with large datasets in modern data stacks (ClickHouse, Snowflake, BigQuery, or similar)
•Proven ability to translate complex analyses into clear narratives for non-technical stakeholders, including C-suite executives

Experience:12+ yearsMarketing analyticsMarketing operationsAttributionPipeline analyticsData analytics

Skills:CommunicationLeadershipProblem-solvingAnalytical thinkingPresentation

Tech Stack:MarketoHubSpotSalesforceSQLClickHouseSnowflakeBigQuery

Company Brief

Sierra

Develops advanced AI agents and tools focused on building autonomous, generalist machine learning systems to assist developers and enterprises in automating complex workflows, decision-making, and application-level tasks.

Industry: AI & Machine Learning

Website

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Sierra

1 month ago

Marketing Operations & Analytics Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Full-funnel attribution: Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions.
•Pipeline analytics: Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment. Track conversion rates at each stage and surface where marketing programs are—and aren't—generating high-quality opportunities.
•Performance reporting: Build and maintain the marketing team's core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity.
•ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs. Integrate signals from first-party and third-party intent sources to keep targeting sharp.
•Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels. Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendations—not just p-values.

Pay and Benefits

Salary: USD 215,000 - 265,000 annually

Equity and Bonus:Equity

Perks:Paid LeaveMedical BenefitsDentalVisionRetirementParental LeaveEquity

Key Requirements

•12+ years spanning marketing analytics and marketing operations
•Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline/revenue measurement in long, multi-stage enterprise sales cycles
•Hands-on martech stack experience—marketing automation (Marketo, HubSpot, or similar), Salesforce, lead routing, and third-party enrichment tools
•Strong SQL skills; fluency working with large datasets in modern data stacks (ClickHouse, Snowflake, BigQuery, or similar)
•Proven ability to translate complex analyses into clear narratives for non-technical stakeholders, including C-suite executives

Experience:12+ yearsMarketing analyticsMarketing operationsAttributionPipeline analyticsData analytics

Skills:CommunicationLeadershipProblem-solvingAnalytical thinkingPresentation

Tech Stack:MarketoHubSpotSalesforceSQLClickHouseSnowflakeBigQuery

Company Brief

Sierra

Industry: AI & Machine Learning

Website