Regional Branding Manager - GC

Binance
Taipei
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Strategic planning","Relationship building","Storytelling","Data-driven mindset","Communication","Cross-functional collaboration","Ownership","Intellectual curiosity"]

Identify and evaluate brand partnership opportunities, then negotiate deals and develop activation plans to achieve regional business objectives. Collaborate with cross-functional teams across brand, communications, insights, design, content, data, product, and social to align annual marketing plans, channel strategy, goals, budgeting, and product-market fit. Use data-driven KPIs to assess campaign performance and manage global budgets while guiding regional/local brand teams and leading complex projects.

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FursaFursa
Binance
Binance
1 day ago

Regional Branding Manager - GC

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Last checked: 7 hours agoStatus: Live

Job Summary

Identify and evaluate brand partnership opportunities, then negotiate deals and develop activation plans to achieve regional business objectives. Collaborate with cross-functional teams across brand, communications, insights, design, content, data, product, and social to align annual marketing plans, channel strategy, goals, budgeting, and product-market fit. Use data-driven KPIs to assess campaign performance and manage global budgets while guiding regional/local brand teams and leading complex projects.
Location: Taipei
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Identify and evaluate partners aligned with the company’s vision.
  • •Negotiate brand partnership opportunities and develop activation plans to meet business objectives.
  • •Develop and align regional annual plans with cross-functional teams across brand marketing, communications, insights, design, content, data, product, social media, and legal.
  • •Set data-driven objectives and evaluate short- and long-term campaign performance.
  • •Manage complex global budgets, guide regional/local brand teams, and lead complex projects to resolve key business challenges.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •5+ years of experience in brand partnerships and marketing, preferably with experience in sports, music, entertainment partnerships, or sponsorships.
  • •Bilingual English/Mandarin is required to coordinate with overseas partners and stakeholders.
  • •Excellent project management, strategic planning, relationship-building, and storytelling skills.
  • •Strong understanding of brand culture, vision, and the strategic value of partnerships.
  • •A creative yet data-driven mindset with strong communication and cross-functional collaboration.
Experience:5+ yearsSports partnershipsEntertainment partnershipsSponsorshipsCryptocurrencyWeb3U.S. equities
Skills:Project managementStrategic planningRelationship buildingStorytellingData-driven mindsetCommunicationCross-functional collaborationOwnershipIntellectual curiosity
Languages:EnglishMandarin

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn