Social Media Manager, Germany (m/f/d)

Whatnot
Berlin
Workplace: HybridFull timeEUR 86,000 - 108,000 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Editorial judgement","Creative direction","Analytical thinking","Organization","Independent collaboration"]

Lead Whatnot’s German organic social channels end-to-end: set the strategy and creative direction, plan content, commission creators, and produce platform-native short-form videos for Instagram and TikTok. Partner with Category Marketing and other teams to capture cultural moments, track performance, and iterate quickly to grow reach and audience. Build repeatable formats and scalable workflows while maintaining a consistent weekly output.

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Whatnot
Whatnot
1 day ago

Social Media Manager, Germany (m/f/d)

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead Whatnot’s German organic social channels end-to-end: set the strategy and creative direction, plan content, commission creators, and produce platform-native short-form videos for Instagram and TikTok. Partner with Category Marketing and other teams to capture cultural moments, track performance, and iterate quickly to grow reach and audience. Build repeatable formats and scalable workflows while maintaining a consistent weekly output.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Drive strategy, creative direction, and day-to-day output for Whatnot’s German organic social channels.
  • •Develop, script, produce, film, edit, and publish platform-native short-form content, hosting or directing creators/on-screen talent.
  • •Identify and commission relevant German creators across priority categories, owning outreach through onboarding and feedback.
  • •Build repeatable formats and owned series that the Germany team can become known for.
  • •Test new ideas quickly, learn from performance data, and partner cross-functionally to align social with launches and cultural moments.

Pay and Benefits

Salary: EUR 86,000 - 108,000 annually
Perks:Health InsuranceMedicalDentalVisionHome OfficeCell PhoneInternetWellness StipendChildcarePensionPaid ParentalRetirement

Key Requirements

  • •5+ years owning organic social, including both strategy and execution.
  • •At least C1 German with strong working English.
  • •Proven ability to grow a channel’s reach and audience.
  • •Hands-on experience scripting, producing, filming, and editing short-form video.
  • •Experience working with creators: sourcing, outreach, negotiation, briefing, and feedback.
Experience:5+ yearsOrganic socialCreator economySocial media marketingInstagramTikTokLive commerceMarketplaces
Skills:Editorial judgementCreative directionAnalytical thinkingOrganizationIndependent collaboration
Languages:GermanEnglish
Tech Stack:InstagramTikTokShort-form videoVideo editingCreator commissioning

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn