Birlasoft

1 week ago

Technical Specialist-Enterprise Apps (INDIA - HYDERABAD - BIRLASOFT OFFICE, IN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Design, develop, and optimize personalized customer engagement solutions using Salesforce Marketing Cloud and Salesforce Personalization (Interaction Studio). Build dynamic email templates with AMPscript/SSJS and HTML/CSS/JavaScript, configure Journeys, Automations, and transactional messaging, and manage data models and Data Extensions. Implement real-time personalization with event tracking, audience segmentation, and recommendation/decisioning logic, including A/B and multivariate testing. Collaborate with business, marketing, architects, and developers to deliver scalable digital experiences.

Location: Hyderabad

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Design, develop, and maintain Salesforce Marketing Cloud solutions, including dynamic email templates and reusable components.
•Build and optimize customer journeys using Journey Builder and configure Automation Studio workflows and SQL activities.
•Manage Data Extensions, Contact Builder, and data models; configure triggered sends and transactional messaging.
•Implement Salesforce Personalization (Interaction Studio) capabilities: profiles, catalogs, behavioral models, segmentation, and real-time decisioning.
•Monitor campaign performance, troubleshoot production issues, and optimize personalization using analytics and testing (A/B and multivariate).

Key Requirements

•4+ years of Salesforce Marketing Cloud development experience and hands-on delivery of Marketing Cloud solutions.
•4+ years of Salesforce Personalization (Interaction Studio) implementation experience including real-time decisioning and personalization strategies.
•Strong development skills in AMPscript, SSJS, SQL, and JavaScript (ES6+), with experience building dynamic email templates and components.
•Experience configuring Journeys (Journey Builder), Automation Studio workflows/SQL activities, triggered sends, transactional messaging, and data models/Data Extensions.
•Experience integrating enterprise applications and working in Agile environments.

Experience:Enterprise applicationsAgileSalesforce Marketing CloudSalesforce Personalization

Skills:CollaborationTroubleshootingAnalytics

Tech Stack:Salesforce Marketing CloudSalesforce PersonalizationInteraction StudioAMPscriptServer-Side JavaScript (SSJS)SQLHTML5CSS3JavaScript (ES6+)Email StudioJourney BuilderAutomation StudioContact BuilderMobile StudioContent BuilderData ExtensionsTriggered SendsPersonalizationSitemapEvent tracking

Company Brief

Birlasoft

Birlasoft is a global IT services and digital solutions provider delivering consulting, enterprise applications, cloud, and infrastructure services to enterprises across industries, helping accelerate digital transformation and business modernization.

Industry: Professional Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Noida, India

Website LinkedIn

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Birlasoft

1 week ago

Technical Specialist-Enterprise Apps (INDIA - HYDERABAD - BIRLASOFT OFFICE, IN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Hyderabad

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Design, develop, and maintain Salesforce Marketing Cloud solutions, including dynamic email templates and reusable components.
•Build and optimize customer journeys using Journey Builder and configure Automation Studio workflows and SQL activities.
•Manage Data Extensions, Contact Builder, and data models; configure triggered sends and transactional messaging.
•Implement Salesforce Personalization (Interaction Studio) capabilities: profiles, catalogs, behavioral models, segmentation, and real-time decisioning.
•Monitor campaign performance, troubleshoot production issues, and optimize personalization using analytics and testing (A/B and multivariate).

Key Requirements

•4+ years of Salesforce Marketing Cloud development experience and hands-on delivery of Marketing Cloud solutions.
•4+ years of Salesforce Personalization (Interaction Studio) implementation experience including real-time decisioning and personalization strategies.
•Strong development skills in AMPscript, SSJS, SQL, and JavaScript (ES6+), with experience building dynamic email templates and components.
•Experience configuring Journeys (Journey Builder), Automation Studio workflows/SQL activities, triggered sends, transactional messaging, and data models/Data Extensions.
•Experience integrating enterprise applications and working in Agile environments.

Experience:Enterprise applicationsAgileSalesforce Marketing CloudSalesforce Personalization

Skills:CollaborationTroubleshootingAnalytics

Company Brief

Birlasoft

Industry: Professional Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Noida, India

Website LinkedIn