Lead Product Strategy

HelloFresh
Berlin
Full timeFunction: Strategy & Corporate DevelopmentEducation: bachelorsSkills: ["Analytical thinking","Collaboration","Communication","Leadership","Growth mindset"]

Drive the global roadmap for HelloFresh’s value-added menu strategy, focusing on premium offerings and recipe customization to improve retention and monetization. Partner with Product Development across markets to expand customization capabilities, scale best-performing customization types, and analyze performance to build business cases and improvement plans. Lead surcharge recipe strategy, define value propositions, and work with Tech on UI, discovery, upselling, and cross-selling initiatives that increase average order value.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HelloFresh
HelloFresh
1 day ago

Lead Product Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive the global roadmap for HelloFresh’s value-added menu strategy, focusing on premium offerings and recipe customization to improve retention and monetization. Partner with Product Development across markets to expand customization capabilities, scale best-performing customization types, and analyze performance to build business cases and improvement plans. Lead surcharge recipe strategy, define value propositions, and work with Tech on UI, discovery, upselling, and cross-selling initiatives that increase average order value.
Location: Berlin
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Lead the value-added products roadmap and ensure alignment across HelloFresh’s meal kits business while driving monetization (AOV) performance.
  • •Own the multi-market customization strategy, identifying mid-term opportunities and enabling scalable customization across 10+ markets.
  • •Build systems to share and scale best-performing customization types across global business units.
  • •Analyze existing customization and surcharge recipe performance, and create business cases and improvement plans to drive commercial growth.
  • •Collaborate with Tech on upselling initiatives via UI improvements and better discovery/value-added portfolio cross-selling to increase AOV.

Pay and Benefits

Perks:Pension SchemeRelocation SupportHybrid WorkingLearning BudgetHealth InsuranceCommuter BenefitsGym MembershipSabbatical Leave

Key Requirements

  • •Bachelor’s degree with a strong academic record.
  • •5+ years of experience in product management, analytics, and product development.
  • •Analytical mindset with strong numbers/logic, experimentation methodologies, and statistics.
  • •Strong collaboration and communication, with a high bar for how work should be done.
  • •Leadership mindset to rally stakeholders around common objectives and drive team success.
Education:Bachelor's
Skills:Analytical thinkingCollaborationCommunicationLeadershipGrowth mindset
Languages:German

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn