Product Marketing Engineer

Texas Instruments
Dallas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1+ yearsEducation: bachelorsSkills: ["Communication skills","Cross-functional collaboration","Business acumen","Strategic thinking","Time management"]

Define product strategy and roadmaps for assigned analog power product lines by translating customer, market, and competitive insights into actionable plans. Build product positioning, messaging, and pricing strategies to grow market share and revenue. Partner with customers, sales, and engineering teams to shape product definitions, create technical marketing materials, track performance metrics, and support new product launches.

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FursaFursa
Texas Instruments
Texas Instruments
2 months ago

Product Marketing Engineer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Define product strategy and roadmaps for assigned analog power product lines by translating customer, market, and competitive insights into actionable plans. Build product positioning, messaging, and pricing strategies to grow market share and revenue. Partner with customers, sales, and engineering teams to shape product definitions, create technical marketing materials, track performance metrics, and support new product launches.
Location: Dallas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Define and prioritize product roadmaps based on customer, market, and competitive analysis.
  • •Develop product positioning, messaging, and pricing strategies to drive market share and revenue growth.
  • •Engage with customers and sales teams to understand current and future design needs.
  • •Collaborate with systems and design engineering teams to influence new product definitions.
  • •Create marketing collateral and technical presentations, track performance metrics, and support new product launches.

Key Requirements

  • •Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or a related field.
  • •1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry.
  • •Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar.
  • •Experience developing product roadmaps and competitive analyses.
  • •Strong business and financial acumen, including pricing and portfolio analysis.
Experience:1+ yearsSemiconductor industry
Education:Bachelor's in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
Skills:Communication skillsCross-functional collaborationBusiness acumenStrategic thinkingTime management

Company Brief

Texas Instruments
Designs and manufactures semiconductors and analog chips used in industrial, automotive, personal electronics, communications, and enterprise systems. It is one of the world’s largest semiconductor companies, with a broad portfolio of embedded processing and power products.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1930
WebsiteLinkedIn