Music Creator Strategist, TikTok LIVE

TikTok
Los Angeles
Full timeFunction: Administration & Executive AssistanceExperience: 3+ yearsSkills: ["Relationship management","Communication","Analytical thinking","Project management","Organization"]

Own strategy and execution of music-ecosystem growth initiatives for TikTok LIVE. Manage a portfolio of music creators, coach for audience growth, and use data to identify best practices, campaign insights, and KPI improvements across activation, engagement, monetization, and retention. Lead cross-functional programs and partnerships with festivals, brands, agencies, and artist teams, including end-to-end project management and creator-facing toolkits.

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FursaFursa
TikTok
TikTok
1 month ago

Music Creator Strategist, TikTok LIVE

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own strategy and execution of music-ecosystem growth initiatives for TikTok LIVE. Manage a portfolio of music creators, coach for audience growth, and use data to identify best practices, campaign insights, and KPI improvements across activation, engagement, monetization, and retention. Lead cross-functional programs and partnerships with festivals, brands, agencies, and artist teams, including end-to-end project management and creator-facing toolkits.
Location: Los Angeles
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Manage a portfolio of high-potential music creators and provide strategic coaching to accelerate audience growth, engagement, and monetization on TikTok LIVE.
  • •Lead planning and execution of strategic music initiatives including creator showcases, educational programs, industry events, and flagship campaigns.
  • •Develop and manage partnerships with festivals, music brands, agencies, and artist teams to drive creator recruitment, education, and engagement.
  • •Own end-to-end project management across multiple concurrent initiatives, coordinating timelines, stakeholders, budgets, and deliverables.
  • •Build reporting frameworks and use data analysis to evaluate campaign effectiveness and derive insights to iterate, optimize, and scale KPIs.

Key Requirements

  • •3+ years of experience in creator management, partnerships, strategy, consulting, program management, business operations, or growth in technology, media, entertainment, or the creator economy.
  • •Experience managing complex cross-functional projects from planning through execution across growth, engagement, and monetization.
  • •Strong analytical skills with hands-on data experience (dashboards, cohort/funnel analysis) to drive decisions and optimize performance.
  • •Excellent relationship management and communication skills working directly with external partners, creators, or clients.
  • •Highly organized with the ability to prioritize multiple initiatives in a fast-paced, ambiguous environment.
Experience:3+ yearsCreator economyTechnologyMediaEntertainmentCreator platformsDigital media
Skills:Relationship managementCommunicationAnalytical thinkingProject managementOrganization
Tech Stack:DashboardsCohort analysisFunnel analysis

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn