Performance Marketing Manager

Sierra
San Francisco
Workplace: OnsiteFull timeUSD 170,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Data-driven","Experimentation","Self-starter","Cross-functional collaboration","Analytical thinking"]

Own and scale performance marketing that turns paid spend into pipeline. Drive end-to-end paid search and paid social strategy and execution, including budgeting, forecasting, attribution, and reporting to maximize ROAS and demonstrate ROI. Lead account and persona targeting, messaging, and competitive positioning while building and optimizing campaigns, bids, and ad creative. Partner with Sales and Marketing/Revenue Ops on pipeline performance, and use AI to accelerate experimentation and impact.

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FursaFursa
Sierra
Sierra
1 month ago

Performance Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Own and scale performance marketing that turns paid spend into pipeline. Drive end-to-end paid search and paid social strategy and execution, including budgeting, forecasting, attribution, and reporting to maximize ROAS and demonstrate ROI. Lead account and persona targeting, messaging, and competitive positioning while building and optimizing campaigns, bids, and ad creative. Partner with Sales and Marketing/Revenue Ops on pipeline performance, and use AI to accelerate experimentation and impact.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and scale the performance marketing function, turning paid spend into pipeline through paid search and paid social.
  • •Manage quarterly pipeline targets and multi-million-dollar advertising budgets using forecasting, attribution, and reporting to optimize ROI.
  • •Define account and persona targeting, messaging, and competitive positioning, and execute campaigns with optimized bids, budgets, and ad creative.
  • •Continuously run experiments across audiences, messaging, creative, channels, and campaign strategies, doubling down on what works.
  • •Partner with Sales and Marketing/Marketing/Revenue Ops to align on target accounts, data/attribution, and pipeline performance; leverage AI to increase experimentation speed and scale.

Pay and Benefits

Salary: USD 170,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVisionParental Leave

Key Requirements

  • •7–10 years of B2B performance marketing experience with hands-on ownership of paid search and paid social.
  • •Expert proficiency in Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
  • •Proven success owning pipeline and budget performance, including multi-million-dollar quarterly ad budgets and ROAS optimization.
  • •Strong strategy and execution capabilities across targeting, messaging, campaign structure, bid strategy, budgeting, and ad copy/creative.
  • •Data-driven, experimentation-focused operator who translates complex data into actionable insights.
Experience:7-10 yearsB2BPerformance marketingABMGTMPaid searchPaid social
Skills:Data-drivenExperimentationSelf-starterCross-functional collaborationAnalytical thinking
Tech Stack:Google AdsMicrosoft/Bing AdsLinkedIn AdsMeta/Facebook AdsClayData enrichmentABM

Company Brief

Sierra
Develops advanced AI agents and tools focused on building autonomous, generalist machine learning systems to assist developers and enterprises in automating complex workflows, decision-making, and application-level tasks.
Industry: AI & Machine Learning
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