2 days ago

Product Marketing Manager (App & Software)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Drive the global growth of mobile app advertising by shaping long-term product solutions for the App & Software industry. Partner with Sales and product marketing leaders to set objectives and build go-to-market strategies for app ads adoption. Collaborate with product teams to deliver customer-centric solutions, using data to identify advertiser pain points and translate them into requirements that influence product development and ad revenue outcomes.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Use expertise in mobile app advertising trends to shape the strategy and direction of product solutions.
•Partner with Sales leadership and product marketing managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with product teams to build customer-centric solutions for mobile app advertisers globally.
•Work with cross-functional and regional product marketing teams to develop client programs and drive business outcomes, accountable for ad revenue growth aligned with Sales.
•Partner with sales teams and use data to understand pain points, define business requirements, and prioritize solutions influencing mobile app business product development.

Key Requirements

•BA/BS degree or above in Product, Marketing, or related fields.
•5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
•Strong knowledge of app measurement solutions (SDK, SKAN, 1P/3P app ads attribution, MMP) and measurement of app performance marketing campaigns.
•Excellent communication and presentation skills, with strong analytical ability to craft compelling narratives.
•Experience in O2O industry and app catalog products.

Experience:5+ yearsDigital advertisingPerformance marketingMobile marketingApp measurement

Education:Bachelor's

Skills:CommunicationPresentationAnalytical thinkingNarrative buildingStrategic thinking

Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurementApp catalog

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager (App & Software)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Use expertise in mobile app advertising trends to shape the strategy and direction of product solutions.
•Partner with Sales leadership and product marketing managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with product teams to build customer-centric solutions for mobile app advertisers globally.
•Work with cross-functional and regional product marketing teams to develop client programs and drive business outcomes, accountable for ad revenue growth aligned with Sales.
•Partner with sales teams and use data to understand pain points, define business requirements, and prioritize solutions influencing mobile app business product development.

Key Requirements

•BA/BS degree or above in Product, Marketing, or related fields.
•5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
•Strong knowledge of app measurement solutions (SDK, SKAN, 1P/3P app ads attribution, MMP) and measurement of app performance marketing campaigns.
•Excellent communication and presentation skills, with strong analytical ability to craft compelling narratives.
•Experience in O2O industry and app catalog products.

Experience:5+ yearsDigital advertisingPerformance marketingMobile marketingApp measurement

Education:Bachelor's

Skills:CommunicationPresentationAnalytical thinkingNarrative buildingStrategic thinking

Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurementApp catalog

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn