Product Marketing Manager (App & Software)

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical thinking","Narrative building","Strategic thinking"]

Drive the global growth of mobile app advertising by shaping long-term product solutions for the App & Software industry. Partner with Sales and product marketing leaders to set objectives and build go-to-market strategies for app ads adoption. Collaborate with product teams to deliver customer-centric solutions, using data to identify advertiser pain points and translate them into requirements that influence product development and ad revenue outcomes.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager (App & Software)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive the global growth of mobile app advertising by shaping long-term product solutions for the App & Software industry. Partner with Sales and product marketing leaders to set objectives and build go-to-market strategies for app ads adoption. Collaborate with product teams to deliver customer-centric solutions, using data to identify advertiser pain points and translate them into requirements that influence product development and ad revenue outcomes.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Use expertise in mobile app advertising trends to shape the strategy and direction of product solutions.
  • •Partner with Sales leadership and product marketing managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
  • •Collaborate with product teams to build customer-centric solutions for mobile app advertisers globally.
  • •Work with cross-functional and regional product marketing teams to develop client programs and drive business outcomes, accountable for ad revenue growth aligned with Sales.
  • •Partner with sales teams and use data to understand pain points, define business requirements, and prioritize solutions influencing mobile app business product development.

Key Requirements

  • •BA/BS degree or above in Product, Marketing, or related fields.
  • •5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
  • •Strong knowledge of app measurement solutions (SDK, SKAN, 1P/3P app ads attribution, MMP) and measurement of app performance marketing campaigns.
  • •Excellent communication and presentation skills, with strong analytical ability to craft compelling narratives.
  • •Experience in O2O industry and app catalog products.
Experience:5+ yearsDigital advertisingPerformance marketingMobile marketingApp measurement
Education:Bachelor's
Skills:CommunicationPresentationAnalytical thinkingNarrative buildingStrategic thinking
Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurementApp catalog

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn