Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

De Beers Group
London
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Stakeholder management","Collaboration","Communication","Data-driven decision-making","Problem-solving"]

Lead end-to-end, insight-driven campaign and innovation development, embedding rigorous comms/innovation processes and early-stage concept exploration. Build campaign effectiveness and learning systems with consistent tracking across channels and measurement that answers business questions. Translate demand spaces and analytics into actionable growth narratives, integrating consumer, cultural, behavioural, and performance data to shape brand prioritisation and right-to-win logic.

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De Beers Group
De Beers Group
2 days ago

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Lead end-to-end, insight-driven campaign and innovation development, embedding rigorous comms/innovation processes and early-stage concept exploration. Build campaign effectiveness and learning systems with consistent tracking across channels and measurement that answers business questions. Translate demand spaces and analytics into actionable growth narratives, integrating consumer, cultural, behavioural, and performance data to shape brand prioritisation and right-to-win logic.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Establish and embed an insight-led comms and innovation development process across key projects, including early-stage concept exploration and development funnels.
  • •Partner with Innovation, Comms teams, and agencies to identify territories and develop differentiated concepts for campaigns and innovation.
  • •Create campaign tracking and effectiveness frameworks, ensuring consistent measurement across brand, media, social, PR, and performance signals and leading post-campaign learning loops.
  • •Translate demand spaces and analytical outputs into actionable growth narratives (What/So What/Now What) and activate insights into briefs and innovation focus areas.
  • •Integrate consumer, cultural, behavioural, and performance data into decision-ready insight frameworks and POVs across exploration, refinement, and validation stages.

Pay and Benefits

Perks:Annual LeavePensionHealth InsuranceDentalEmployee AssistanceShare SchemesRetail Vouchers

Key Requirements

  • •Strong experience in consumer insight, market research, or brand strategy.
  • •Proven ability to translate research into clear recommendations and actionable outputs.
  • •Experience supporting campaign development, innovation pipelines, or comms strategy.
  • •Strong understanding of qualitative and quantitative methodologies.
  • •Ability to integrate multiple data sources into clear narratives.
Experience:Market researchConsumer insightsCampaign development
Skills:Stakeholder managementCollaborationCommunicationData-driven decision-makingProblem-solving
Languages:English

Company Brief

De Beers Group
Global diamond company specialising in diamond exploration, mining, trading and retail, operating across mining, polishing and luxury jewellery brands including De Beers London, Forevermark and Element Six.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Headquarters: London, United Kingdom
Founded: 1888
Glassdoor
Glassdoor: 3.8
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