Associate Marketing Manager, Kwench by KFC

Yum! Brands
Canada
Workplace: HybridFull timeCAD 88,000 - 114,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Written communication","Verbal communication","Project management","Analytical thinking","Collaboration"]

Lead end-to-end marketing strategy and execution for Kwench by KFC, a beverage-led sub-brand. Own long-term brand strategy and growth planning, then run integrated campaigns across paid, social, PR/influencers, retail/digital, CRM, and in-restaurant touchpoints. Partner cross-functionally to commercialize innovations, track launch and campaign performance, and translate insights into recommendations while managing budgets, agencies, and timelines.

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Yum! Brands
Yum! Brands
3 days ago

Associate Marketing Manager, Kwench by KFC

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead end-to-end marketing strategy and execution for Kwench by KFC, a beverage-led sub-brand. Own long-term brand strategy and growth planning, then run integrated campaigns across paid, social, PR/influencers, retail/digital, CRM, and in-restaurant touchpoints. Partner cross-functionally to commercialize innovations, track launch and campaign performance, and translate insights into recommendations while managing budgets, agencies, and timelines.
Location: Canada
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead Kwench brand strategy and growth planning, including positioning, consumer proposition, and the growth roadmap.
  • •Own integrated marketing campaign execution across paid media, social, PR, influencer, retail, digital, CRM, and in-restaurant touchpoints.
  • •Drive innovation commercialization and calendar planning with cross-functional teams to launch and scale new products.
  • •Manage retail, digital, and guest experience touchpoints (merchandising, menu boards, app/web, delivery platforms, CRM) to improve conversion and guest experience.
  • •Monitor performance, manage budgets and agency scopes, and turn insights into optimization recommendations and leadership updates.

Pay and Benefits

Salary: CAD 88,000 - 114,000 annually
Perks:Health InsuranceDentalPaid LeaveLife InsuranceDisability CoveragePaid ParentalRrsp

Key Requirements

  • •Undergraduate degree in Marketing, Business, Commerce, Communications, or a related field.
  • •3–5+ years of marketing experience in brand management, integrated marketing, innovation commercialization, retail marketing, or consumer packaged goods.
  • •Experience managing cross-functional projects from strategy through execution.
  • •Strong understanding of brand strategy, consumer insights, creative development, media, retail activation, and performance tracking.
  • •Ability to manage multiple priorities, timelines, stakeholders, and agencies in a fast-paced environment, with strong analytical skills.
Experience:CPGQSRRetailBeverageInnovationConsumer-led brand management
Education:Bachelor's in Marketing, Business, Commerce, Communications, or related field
Skills:Written communicationVerbal communicationProject managementAnalytical thinkingCollaboration

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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