Later

2 months ago

Director, Creator Growth (PLG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Director of Creator Growth (PLG) responsible for end-to-end self-serve creator acquisition and activation. Leads strategy, funnel optimization, and a growth team at the intersection of product, marketing, and data to drive creator signups, activation, retention, and revenue in a PLG-driven creator ecosystem.

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the creator PLG strategy end to end, defining the self-serve acquisition model, funnel architecture, and channel mix that drives affiliate creator growth across Later Influence and Mavely.
•Set the annual and quarterly GTM plan for creator PLG, including goals, experimentation roadmap, and success metrics tied to creator signups, activation rates, and time-to-first-transaction.
•Map the full creator funnel from first awareness through onboarding and first meaningful action, identifying the highest-leverage drop-off points and owning the roadmap to improve them.
•Define where PLG and SLG motions intersect, building clear handoff criteria and shared pipeline logic with the Creator SLG team.
•Build and run a structured experimentation program, including A/B and multivariate tests across messaging, creative, offers, and UX, with a process for prioritizing, running, and scaling winning tests.

Pay and Benefits

Salary: USD 175,000 - 225,000 annually

Key Requirements

•8+ years of experience in growth marketing, demand generation, or PLG roles with direct ownership of self-serve acquisition and activation funnels.
•Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO) with a track record of measurable funnel improvements.
•Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform, with firsthand understanding of self-serve onboarding and activation mechanics.
•Strong data orientation: you are comfortable in analytics tools, can define and instrument your own metrics, and use behavioral data to prioritize where to experiment next.
•Experience partnering closely with Product and Engineering teams to influence in-product growth levers, not just top-of-funnel channels.

Experience:8+ yearsCreator economyInfluencer marketingPLGGrowth marketing

Skills:LeadershipCommunicationStrategyData-drivenCollaboration

Languages:English

Company Brief

Later

Provides a visual social media planning, scheduling, and analytics platform that helps brands, creators, and agencies manage Instagram, TikTok, and other social channels. Offers content calendar, media library, and performance insights to streamline social publishing workflows.

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Vancouver, Canada

Founded: 2014

Website

Loading job details...

Preparing the role view and application actions.

Later

2 months ago

Director, Creator Growth (PLG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Anywhere

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the creator PLG strategy end to end, defining the self-serve acquisition model, funnel architecture, and channel mix that drives affiliate creator growth across Later Influence and Mavely.
•Set the annual and quarterly GTM plan for creator PLG, including goals, experimentation roadmap, and success metrics tied to creator signups, activation rates, and time-to-first-transaction.
•Map the full creator funnel from first awareness through onboarding and first meaningful action, identifying the highest-leverage drop-off points and owning the roadmap to improve them.
•Define where PLG and SLG motions intersect, building clear handoff criteria and shared pipeline logic with the Creator SLG team.
•Build and run a structured experimentation program, including A/B and multivariate tests across messaging, creative, offers, and UX, with a process for prioritizing, running, and scaling winning tests.

Pay and Benefits

Salary: USD 175,000 - 225,000 annually

Key Requirements

•8+ years of experience in growth marketing, demand generation, or PLG roles with direct ownership of self-serve acquisition and activation funnels.
•Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO) with a track record of measurable funnel improvements.
•Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform, with firsthand understanding of self-serve onboarding and activation mechanics.
•Strong data orientation: you are comfortable in analytics tools, can define and instrument your own metrics, and use behavioral data to prioritize where to experiment next.
•Experience partnering closely with Product and Engineering teams to influence in-product growth levers, not just top-of-funnel channels.

Experience:8+ yearsCreator economyInfluencer marketingPLGGrowth marketing

Skills:LeadershipCommunicationStrategyData-drivenCollaboration

Languages:English

Company Brief

Later

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Vancouver, Canada

Founded: 2014

Website