Analyst/Sr Analyst, Brand/Product Licensing

American Airlines Group
United States
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Negotiation","Leadership","Project management","Market analysis","Stakeholder collaboration"]

Develop and manage global brand licensing agreements that allow third parties to use American Airlines trademarks and brand elements across products, services, and marketing. Lead key agency partnerships to uncover licensing opportunities, negotiate commercial terms, and ensure licensed products meet brand standards. Monitor performance by analyzing sales data and market trends, manage budgets and approvals, and collaborate across Marketing, Legal, and other stakeholders to expand the trademark portfolio into new categories.

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American Airlines Group
American Airlines Group
12 hours ago

Analyst/Sr Analyst, Brand/Product Licensing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Develop and manage global brand licensing agreements that allow third parties to use American Airlines trademarks and brand elements across products, services, and marketing. Lead key agency partnerships to uncover licensing opportunities, negotiate commercial terms, and ensure licensed products meet brand standards. Monitor performance by analyzing sales data and market trends, manage budgets and approvals, and collaborate across Marketing, Legal, and other stakeholders to expand the trademark portfolio into new categories.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Manage the brand licensing program and monetize the American Airlines trademark portfolio.
  • •Partner with the licensing agency, licensors/licensees, and internal stakeholders across Marketing and Legal.
  • •Develop and implement the brand licensing strategy, including roadmap, category extension, and trademark clearances.
  • •Negotiate licensing terms and ensure licensed products and services align with brand image, values, and quality standards.
  • •Analyze market and sales performance to identify opportunities, guide decisions, and report financial results and budget performance.

Pay and Benefits

Perks:Health InsuranceDentalVision401kFsaPet InsuranceWellness Stipend

Key Requirements

  • •Bachelor’s degree in marketing, product licensing, or a related subject (or equivalent experience/training).
  • •5+ years of experience in brand licensing or physical product management.
  • •Experience managing a P&L, agencies, and results reporting for brand or trademark licensing.
  • •Demonstrated leadership managing complex projects and timelines.
  • •Proven ability to negotiate and manage licensing agreements while understanding brand management and IP rights.
Education:Bachelor's in Marketing
Skills:NegotiationLeadershipProject managementMarket analysisStakeholder collaboration

Company Brief

American Airlines Group
Major U.S. airline providing scheduled passenger and cargo air transportation globally. Operates a large fleet and extensive domestic and international route network, serving millions of customers with diversified travel and loyalty services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Worth, United States
Founded: 1926
WebsiteLinkedIn