Manager - Public Relations (Digital IMC)

Burson
Seoul
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 2+ yearsSkills: ["Communication","Collaboration","Project management","Stakeholder management","English communication"]

Lead domestic and international Digital IMC campaigns with a social-content focus, planning and executing campaigns for clients, coordinating YouTube and influencer collaborations, and integrating offline IMC activities (popups and events) to strengthen brand reputation and drive growth across markets.

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Burson
Burson
2 months ago

Manager - Public Relations (Digital IMC)

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead domestic and international Digital IMC campaigns with a social-content focus, planning and executing campaigns for clients, coordinating YouTube and influencer collaborations, and integrating offline IMC activities (popups and events) to strengthen brand reputation and drive growth across markets.
Location: Seoul
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Operate and manage IMC campaigns for domestic and international clients.
  • •Plan and execute campaign strategies aligned with client objectives.
  • •Develop social content direction and production plans for campaign-specific social media content.
  • •Manage YouTube channel activities and influencer collaboration campaigns.
  • •Execute offline IMC initiatives through pop-ups and events.

Key Requirements

  • •2+ years of hands-on experience in domestic or international Social/Digital IMC marketing or related roles.
  • •Agency experience or IMC/digital marketing experience in a similar role.
  • •Experience collaborating with external production partners and managing cross-functional projects.
  • •Ability to structure and coordinate work across multiple stakeholders.
  • •Proficient English communication.
Experience:2+ yearsDigital marketingSocial mediaIMC
Skills:CommunicationCollaborationProject managementStakeholder managementEnglish communication
Languages:KoreanEnglish
Tech Stack:YouTubeInfluencer marketing

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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