Senior Influencer Planning Manager

Sony Interactive Entertainment
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringEducation: bachelorsSkills: ["Strategic planning","Project management","Communication","Collaboration","Organisational skills"]

Own hands-on strategic planning that turns PlayStation’s global influencer approach into clear, actionable plans for priority games, hardware, services, sponsorships, brand campaigns, and cultural moments. Partner with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, and Insights & Analytics to build campaign frameworks, planning calendars, investment recommendations, and KPI/learning cycles—supporting consistent global execution with local relevance.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
1 day ago

Senior Influencer Planning Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own hands-on strategic planning that turns PlayStation’s global influencer approach into clear, actionable plans for priority games, hardware, services, sponsorships, brand campaigns, and cultural moments. Partner with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, and Insights & Analytics to build campaign frameworks, planning calendars, investment recommendations, and KPI/learning cycles—supporting consistent global execution with local relevance.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Develop planning documents, campaign frameworks, and recommendations that translate audience objectives and business priorities into influencer plans.
  • •Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer workstreams.
  • •Support portfolio prioritisation and investment strategy, including influencer support model selection and resource recommendations.
  • •Coordinate global/local planning inputs, creator recommendations, market nuances, and feedback loops to produce consistent global outputs.
  • •Maintain KPI/reporting/learning frameworks and translate performance into actionable recommendations, tools, playbooks, and stakeholder readouts.

Pay and Benefits

Perks:Health InsuranceDentalPaid LeaveGym Membership

Key Requirements

  • •7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning.
  • •Bachelor’s degree in marketing, communications, advertising, business, or a related field; equivalent experience is acceptable.
  • •Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviors.
  • •Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations.
  • •Comfort working with KPIs and campaign performance data to develop practical planning implications and recommendations.
Experience:Influencer marketingCreator strategyEntertainment marketingDigital marketingIntegrated campaign planningGaming communitiesSocial media
Education:Bachelor's in marketing, communications, advertising, business, or a related field
Skills:Strategic planningProject managementCommunicationCollaborationOrganisational skills

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn