Paid Media Marketing Manager

Cisco
San Jose
Workplace: RemoteFull timeUSD 154,900 - 225,300 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Collaboration","Experimentation","Data-driven decision-making","Stakeholder communication"]

Own the end-to-end strategy and execution of paid digital campaigns for the Cisco security portfolio, translating business priorities into performance plans across search, social, and AI-native channels. Hands-on campaign management includes structured experimentation, audience/creative/landing-page testing, performance auditing, and optimizations to improve lead quality and pipeline growth. Partner with internal teams and external agencies, and implement AI-driven workflows with human review to strengthen research, creative, and reporting while maintaining brand and data privacy.

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FursaFursa
Cisco
Cisco
1 day ago

Paid Media Marketing Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the end-to-end strategy and execution of paid digital campaigns for the Cisco security portfolio, translating business priorities into performance plans across search, social, and AI-native channels. Hands-on campaign management includes structured experimentation, audience/creative/landing-page testing, performance auditing, and optimizations to improve lead quality and pipeline growth. Partner with internal teams and external agencies, and implement AI-driven workflows with human review to strengthen research, creative, and reporting while maintaining brand and data privacy.
Location: San Jose
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own end-to-end paid media campaign strategy and execution to drive audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio.
  • •Create high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume.
  • •Independently manage campaigns hands-on, including work with external agency partners and cross-functional collaborators.
  • •Implement rigorous experimentation and optimization to improve performance marketing goals.
  • •Use AI-driven workflows for campaign research, creative development, and optimization, with human review to maintain brand quality and data privacy.

Pay and Benefits

Salary: USD 154,900 - 225,300 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid ParentalDisabilityLife InsuranceEquityPaid HolidaysPaid Leave

Key Requirements

  • •Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing.
  • •Build and launch campaigns in advertising platforms such as Google Ads, Microsoft Ads, LinkedIn, Meta, and Reddit.
  • •Develop structured tests across audiences, creative channels, and landing-page experiences, and analyze results to find optimizations and data issues.
  • •Manage external media agencies, including briefing, directing, and validating campaign performance.
  • •Use AI or automation to improve campaign workflows, data analysis, and reporting with human review to track lead flow and conversion performance.
Experience:6+ yearsPerformance marketingB2B technologyCybersecuritySaaSDigital acquisitionPaid media
Education:Bachelor's
Skills:CollaborationExperimentationData-driven decision-makingStakeholder communication
Tech Stack:Google AdsMicrosoft AdsLinkedInMetaRedditWeb analyticsTag managementCRMData visualizationAIAutomationAttribution modelingIncrementality testingCLV optimization

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
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Glassdoor: 4.0
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