2 days ago

Product Marketing Manager, Agency & Scaled Growth - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own LATAM go-to-market strategy and operations for TikTok’s advertising solutions, driving product adoption and revenue growth across SMB self-serve and agency-managed advertiser segments. Design and optimize scalable agency engagement programs, lead cross-functional GTM execution with Sales, Product Operations, and Product, and synthesize advertiser/partner pain points into insights that influence the advertising product roadmap. Build structured partner engagement systems and data-driven processes to improve efficiency and performance.

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define LATAM product go-to-market strategy for TikTok’s evolving ads product suite tailored to agency-managed and self-serve advertisers.
•Design, own, and continuously optimize scaled agency engagement programs (e.g., product education and activation playbooks) to drive adoption and revenue growth.
•Lead GTM operations and seamless execution across cross-functional teams including agency Sales, Marketing Science, Product Operations, and Product Management.
•Act as the voice of the LATAM market by synthesizing advertiser and agency insights to collaborate with global product teams and influence the roadmap.
•Build scalable processes, systems, tools/solutions, workflow optimization, and automation to improve operational efficiency and productivity.

Key Requirements

•Background in performance advertising or paid media, preferably in an agency environment.
•Strong understanding of business models and implications for digital marketing/social media advertising strategies.
•Experience working with product teams and influencing the advertising product roadmap.
•Experience in ad tech or media/advertising, with understanding of both performance and branding marketing.
•Experience driving end-to-end go-to-market planning and execution for advertising products.

Experience:3+ yearsAd techMedia advertisingPerformance advertisingSocial media advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsData-driven problem solvingCross-functional collaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager, Agency & Scaled Growth - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Define LATAM product go-to-market strategy for TikTok’s evolving ads product suite tailored to agency-managed and self-serve advertisers.
•Design, own, and continuously optimize scaled agency engagement programs (e.g., product education and activation playbooks) to drive adoption and revenue growth.
•Lead GTM operations and seamless execution across cross-functional teams including agency Sales, Marketing Science, Product Operations, and Product Management.
•Act as the voice of the LATAM market by synthesizing advertiser and agency insights to collaborate with global product teams and influence the roadmap.
•Build scalable processes, systems, tools/solutions, workflow optimization, and automation to improve operational efficiency and productivity.

Key Requirements

•Background in performance advertising or paid media, preferably in an agency environment.
•Strong understanding of business models and implications for digital marketing/social media advertising strategies.
•Experience working with product teams and influencing the advertising product roadmap.
•Experience in ad tech or media/advertising, with understanding of both performance and branding marketing.
•Experience driving end-to-end go-to-market planning and execution for advertising products.

Experience:3+ yearsAd techMedia advertisingPerformance advertisingSocial media advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsData-driven problem solvingCross-functional collaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn