Vice President, Consumer Brand, Sports - Burson

Burson
San Francisco, Los Angeles
Workplace: HybridFull timeUSD 75,000 - 180,000Function: Executive & General ManagementExperience: 10+ yearsSkills: ["Client-facing communication","Storytelling","Executive communication","Strategic thinking","Leadership"]

Lead integrated earned media and brand communications programs for major sports and consumer brand clients, advising senior stakeholders on media strategy, reputation management, athlete partnerships, and sponsorship activation. Drive earned media excellence across traditional, digital, social, and emerging channels, including press trips and experiential activations. Manage and mentor account teams, collaborate across agency disciplines, and contribute to new business growth through pitches, proposals, and thought leadership.

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Burson
Burson
2 days ago

Vice President, Consumer Brand, Sports - Burson

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Job Summary

Lead integrated earned media and brand communications programs for major sports and consumer brand clients, advising senior stakeholders on media strategy, reputation management, athlete partnerships, and sponsorship activation. Drive earned media excellence across traditional, digital, social, and emerging channels, including press trips and experiential activations. Manage and mentor account teams, collaborate across agency disciplines, and contribute to new business growth through pitches, proposals, and thought leadership.
Location: San Francisco, Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute integrated earned media and communications programs for sports and consumer brand clients.
  • •Serve as a senior strategic advisor on media strategy, reputation management, athlete partnerships, sponsorship activations, and brand storytelling.
  • •Lead earned media strategy and execution across major media outlets and channels to drive impactful coverage and measurable outcomes.
  • •Plan and execute athlete activations and experiential programming, including press trips, media tours, and event communications.
  • •Manage and mentor account teams and collaborate across strategy, creative, social, influencer, analytics, and production to deliver integrated solutions, while contributing to business development and pitches.

Pay and Benefits

Salary: USD 75,000 - 180,000

Key Requirements

  • •10+ years of experience in sports communications, consumer brand marketing, earned media, public relations, or integrated communications (preferably in an agency).
  • •Deep understanding of the consumer sports landscape, including media ecosystems, sponsorship trends, and fan engagement strategies.
  • •Proven relationships with sports, consumer, lifestyle, business, and entertainment media outlets, publishers, and journalists.
  • •Demonstrated success leading integrated earned media campaigns with measurable, business-impact results.
  • •Experience planning and executing press trips, media events, product launches, and large-scale experiential activations, including athlete activations and sponsorship campaigns.
Experience:10+ yearsSports communicationsConsumer brand marketingEarned mediaPublic relationsIntegrated communicationsAgency environment
Skills:Client-facing communicationStorytellingExecutive communicationStrategic thinkingLeadership
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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