Brand Marketing Manager

Affirm
Canada
Workplace: RemoteFull timeUSD 133,000 - 183,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Strategic thinking","Creative thinking","Problem-solving","Cross-functional collaboration","Data-driven decision-making"]

Own brand campaign strategy and partner marketing moments, translating business goals and consumer insights into briefs that align cross-functional partners from idea to launch. Lead brief development, GTM investment priorities, and brand measurement/reporting to drive measurable demand and improve brand performance over time. Build learning frameworks, ensure creative and execution partners meet the brief, and help leadership understand what’s working and what to change.

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Affirm
Affirm
1 day ago

Brand Marketing Manager

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Last checked: 9 minutes agoStatus: Live

Job Summary

Own brand campaign strategy and partner marketing moments, translating business goals and consumer insights into briefs that align cross-functional partners from idea to launch. Lead brief development, GTM investment priorities, and brand measurement/reporting to drive measurable demand and improve brand performance over time. Build learning frameworks, ensure creative and execution partners meet the brief, and help leadership understand what’s working and what to change.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own campaign strategy and architecture for priority brand and partner moments, including co-marketing and merchant/promotional campaigns.
  • •Lead strategic thinking and brief development for partner campaigns, aligning Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms on narrative and success metrics.
  • •Set GTM strategy and investment priorities across brand and partner moments, coordinating timelines and budget allocation across channels.
  • •Define what’s working across campaigns, build reusable learning frameworks, and establish standards that strengthen future efforts.
  • •Own brand measurement and reporting with paid and analyst functions, maintain brand health tracking integrity, and hold execution partners accountable to the brief.

Pay and Benefits

Salary: USD 133,000 - 183,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionEsppPaid Leave

Key Requirements

  • •8-10 years in brand marketing, integrated marketing, or a closely related discipline, managing full campaigns from strategy through launch.
  • •Experience working with and influencing cross-functional partners to create briefs and recommendations that define success across channels.
  • •Track record building brand awareness, equity, and differentiation using data and consumer insight, and evaluating performance against KPIs.
  • •Ability to brief and run creative work that is on strategy, on budget, and on time.
  • •Comfort operating in a complex, matrixed marketing organization and making tradeoffs on complex calls.
Experience:8-10 years
Skills:Strategic thinkingCreative thinkingProblem-solvingCross-functional collaborationData-driven decision-making

Company Brief

Affirm
Provides point-of-sale lending and buy-now-pay-later (BNPL) solutions for consumers and merchants, enabling installment payments, consumer financing, and embedded financial services through APIs and partnerships with retailers and platforms.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn