Growth Marketing Manager, Advisor Growth

Fora
New York
Workplace: OnsiteFull timeUSD 145,000 - 175,000Function: Marketing & GrowthSkills: ["Analytical thinking","Experimentation mindset","Cross-functional collaboration","Ownership","Bias toward action"]

Own advisor acquisition growth initiatives from hypothesis through experimentation, measurement, and scaling. Lead zero-to-one tests across emerging channels, build repeatable testing frameworks, and make incrementality-based investment decisions aligned to downstream value and ROAS targets. Partner with Data, Product, Creative, and Site & Conversion teams to improve measurement signals, optimize performance via cohort and incrementality analysis, and leverage AI-powered automations to accelerate research and creative iteration.

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FursaFursa
Fora
Fora
1 month ago

Growth Marketing Manager, Advisor Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own advisor acquisition growth initiatives from hypothesis through experimentation, measurement, and scaling. Lead zero-to-one tests across emerging channels, build repeatable testing frameworks, and make incrementality-based investment decisions aligned to downstream value and ROAS targets. Partner with Data, Product, Creative, and Site & Conversion teams to improve measurement signals, optimize performance via cohort and incrementality analysis, and leverage AI-powered automations to accelerate research and creative iteration.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end strategy, execution, and optimization of advisor acquisition initiatives across emerging channels and growth opportunities.
  • •Develop, launch, and evaluate structured experiments with clear hypotheses, success metrics, decision timelines, and scaling/ending criteria.
  • •Lead the acquisition performance operating cadence, including daily pacing reviews, weekly scorecards, and monthly cohort analyses and channel deep dives.
  • •Partner with Data to design measurement approaches that isolate incremental impact and model lifetime value, CAC, and cohort quality.
  • •Collaborate with Creative and Site & Conversion teams to test landing pages and offers, and build AI-powered automations and agents to streamline recurring workflows.

Pay and Benefits

Salary: USD 145,000 - 175,000
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401kCommuter BenefitsLife InsuranceEquity

Key Requirements

  • •Experience owning growth or performance marketing channels and cross-functional initiatives from strategy through execution and optimization.
  • •Demonstrated success building structured experimentation frameworks that enable scalable decision-making.
  • •Strong understanding of incrementality measurement, including holdout or matched-market/geo testing methods.
  • •Deep understanding of lifetime value, customer acquisition cost, ROI, and downstream business performance for acquisition strategy.
  • •Hands-on experience building and deploying AI-powered workflows, automations, or agents that improve ongoing operational efficiency.
Experience:Consumer marketplaceTwo-sided platform
Skills:Analytical thinkingExperimentation mindsetCross-functional collaborationOwnershipBias toward action
Languages:English
Tech Stack:AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
Website