Marketing Manager, North America

Xero
Denver
Workplace: HybridFull timeUSD 92,400 - 138,600 annuallyFunction: Marketing & GrowthSkills: ["Collaboration","Prioritization","Ownership","Experimentation mindset","Communication"]

Plan and deliver go-to-market marketing campaigns for accounting and bookkeeping partners within the Partner Marketing team. Own work from creative briefs and project planning through execution and results reporting, focusing on mid-funnel partner activation, event promotions, and process improvements. Collaborate across events, sales, and global marketing to drive measurable outcomes like registrations, attendance, communications engagement, and lead quality—using Salesforce, marketing automation, and A/B testing to optimize continuously.

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FursaFursa
Xero
Xero
12 hours ago

Marketing Manager, North America

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Last checked: 5 hours agoStatus: Live

Job Summary

Plan and deliver go-to-market marketing campaigns for accounting and bookkeeping partners within the Partner Marketing team. Own work from creative briefs and project planning through execution and results reporting, focusing on mid-funnel partner activation, event promotions, and process improvements. Collaborate across events, sales, and global marketing to drive measurable outcomes like registrations, attendance, communications engagement, and lead quality—using Salesforce, marketing automation, and A/B testing to optimize continuously.
Location: Denver
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and deliver go-to-market campaigns for partner activation, event promotions, and process improvements.
  • •Own campaign delivery from requirements through results, including shaping creative briefs and building project plans and schedules.
  • •Coordinate and track always-on campaigns and integrated end-to-end campaigns using clear measurement and reporting.
  • •Collaborate cross-functionally with events, sales, and global marketing to keep milestones on track.
  • •Use Salesforce, marketing automation, email nurturing, Google Workspace, and A/B testing to optimize performance.

Pay and Benefits

Salary: USD 92,400 - 138,600 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kPaid LeaveWellness StipendVolunteer DayPaid HolidaysParental Leave

Key Requirements

  • •Experience across marketing, marketing communications, business operations, or project management with event promotions measured on registrations and attendance.
  • •Organize competing priorities while maintaining attention to detail and the bigger picture.
  • •Collaborate in a matrixed organization, working with integrated marketing colleagues and/or external agency partners.
  • •Take go-to-market plans through delivery with a strong sense of ownership.
  • •Comfort with Salesforce, marketing automation, and Google Workspace, plus clear communication in writing and in person.
Experience:AccountingBookkeepingPartner marketingEvent marketing
Skills:CollaborationPrioritizationOwnershipExperimentation mindsetCommunication
Tech Stack:SalesforceMarketing automationEmail nurturingGoogle WorkspaceA/B testingCampaign reporting

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn