WPP Media | Planning Manager (MS/WM), Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Analytical thinking","Problem-solving","Stakeholder management","Organization"]

Own local end-to-end media planning for a global luxury client, translating business objectives, brand priorities, and market realities into integrated media strategies. Lead local plan and recommendations, forecasts, budgets, and scenario simulations with minimal supervision. Drive campaign architecture input, stakeholder communications, setup/trafficking oversight, and performance reporting using tools like Excel and PowerPoint, delivering insights that improve execution and future planning.

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FursaFursa
WPP
WPP
2 months ago

WPP Media | Planning Manager (MS/WM), Japan

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Job Summary

Own local end-to-end media planning for a global luxury client, translating business objectives, brand priorities, and market realities into integrated media strategies. Lead local plan and recommendations, forecasts, budgets, and scenario simulations with minimal supervision. Drive campaign architecture input, stakeholder communications, setup/trafficking oversight, and performance reporting using tools like Excel and PowerPoint, delivering insights that improve execution and future planning.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the development of local media plans and recommendations aligned with client objectives, brand priorities, and market needs.
  • •Understand client products, marketing goals, target audiences, and the competitive landscape to build actionable media strategies.
  • •Develop accurate forecasts, media plans, budget allocations, and scenario simulations with minimal supervision.
  • •Oversee campaign setup, trafficking requirements, and timely optimization, proactively identifying issues, risks, and opportunities.
  • •Build performance reports and dashboards using various tools, reconcile data from multiple sources, and provide recommendations based on insights.

Key Requirements

  • •Bachelor’s degree required.
  • •Business-level English and native-level Japanese.
  • •5+ years of experience in digital media planning, integrated media, and/or ad operations.
  • •Strong understanding of media strategy, campaign planning, trafficking processes, and performance reporting.
  • •Proficiency in MS Excel and MS PowerPoint, including pivot tables and large data sets.
Experience:5+ yearsDigital mediaIntegrated mediaAd operations
Education:Bachelor's
Skills:CommunicationAnalytical thinkingProblem-solvingStakeholder managementOrganization
Languages:EnglishJapanese
Tech Stack:MS ExcelMS PowerPointData StudioSupermetrics

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn