Workiva

1 month ago

Market Intelligence Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead a sophisticated competitive intelligence program to inform GTM strategy across sales, marketing, and product. Build rapid-response frameworks to counter misinformation, develop evidence-based enablement materials, drive Win/Loss data integrations, and analyze TAM/SAM/SWOT to shape market positioning and product roadmaps.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
•Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
•Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
•Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
•Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments

Pay and Benefits

Salary: USD 154,000 - 250,000 annually

Equity and Bonus:Equity

Perks:401kRsusAnnual Bonus

Key Requirements

•Bachelor’s Degree in marketing or related field
•10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields
•Experience in the B2B technology and/or SaaS industry
•Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
•Exceptional communication skills with the ability to engage and influence stakeholders at all levels

Experience:10+ yearsB2B technologySaaSMarket intelligence

Education:Bachelor's

Skills:CommunicationLeadershipInfluencingStakeholder managementPresentation

Tech Stack:CRMAnalytics toolsAIGenerative modelsCompetitive intelligence platforms

Company Brief

Workiva

Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn

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Workiva

1 month ago

Market Intelligence Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
•Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
•Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
•Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
•Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments

Pay and Benefits

Salary: USD 154,000 - 250,000 annually

Equity and Bonus:Equity

Perks:401kRsusAnnual Bonus

Key Requirements

•Bachelor’s Degree in marketing or related field
•10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields
•Experience in the B2B technology and/or SaaS industry
•Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
•Exceptional communication skills with the ability to engage and influence stakeholders at all levels

Experience:10+ yearsB2B technologySaaSMarket intelligence

Education:Bachelor's

Skills:CommunicationLeadershipInfluencingStakeholder managementPresentation

Tech Stack:CRMAnalytics toolsAIGenerative modelsCompetitive intelligence platforms

Company Brief

Workiva

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn