Product Marketing Manager, AI

Mapbox
United States
Workplace: RemoteFull timeUSD 190,825 - 258,175 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Customer obsession","Strategic storytelling","Analytical mindset","Written communication","Verbal communication"]

Own the go-to-market strategy for AI-powered products and capabilities, defining positioning, messaging, value propositions, and launch plans. Partner across Product, Engineering, Sales, Marketing, Design, and Support to drive adoption using customer research and market insights. Measure launch success with KPIs, monitor the competitive AI landscape, and create sales enablement and customer-facing content (blogs, webinars, guides, documentation) to increase awareness and engagement.

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FursaFursa
Mapbox
Mapbox
4 days ago

Product Marketing Manager, AI

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own the go-to-market strategy for AI-powered products and capabilities, defining positioning, messaging, value propositions, and launch plans. Partner across Product, Engineering, Sales, Marketing, Design, and Support to drive adoption using customer research and market insights. Measure launch success with KPIs, monitor the competitive AI landscape, and create sales enablement and customer-facing content (blogs, webinars, guides, documentation) to increase awareness and engagement.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the go-to-market strategy for AI-powered products and capabilities, covering positioning and messaging through launch and adoption.
  • •Develop differentiated product positioning, value propositions, and messaging for technical and business audiences.
  • •Partner cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support to launch AI products, features, and capabilities.
  • •Represent the voice of the customer through customer research and market insights that inform product strategy, messaging, and roadmap decisions.
  • •Create sales enablement and customer-facing content (e.g., battlecards, guides, blogs, webinars, documentation) and measure performance using KPIs.

Pay and Benefits

Salary: USD 190,825 - 258,175 annually
Perks:Health InsuranceParental Leave

Key Requirements

  • •8+ years of product marketing experience, including developing GTM strategies, launching technical products, and driving customer adoption.
  • •Experience marketing AI, machine learning, developer platforms, SaaS, or enterprise software.
  • •Strong customer obsession with the ability to use customer insights to shape positioning, messaging, and GTM strategy.
  • •Excellent strategic storytelling skills to translate complex technical concepts into differentiated value propositions.
  • •Analytical mindset using customer research, product analytics, and business metrics to optimize launch and adoption outcomes.
Experience:8+ yearsSaaSEnterprise softwareAIMachine learningDeveloper platforms
Skills:Customer obsessionStrategic storytellingAnalytical mindsetWritten communicationVerbal communication

Company Brief

Mapbox
Provides a location platform of maps, APIs, SDKs and data for developers and enterprises to build custom maps, navigation, and location-aware applications across mobile, web, logistics, and automotive use cases.
Industry: API Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Washington, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor