Associate Director, Marketing - Alamo

Sony Music
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Collaboration","Organization","Creative thinking"]

Lead marketing for Alamo Records with a focus on managing music releases, coordinating cross‑department campaigns, and shaping artist brands. Drive digital plans, social media strategies, and DSP campaigns while collaborating with artists, managers, and internal teams to deliver impactful campaigns within budget and timelines.

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Sony Music
Sony Music
1 year ago

Associate Director, Marketing - Alamo

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead marketing for Alamo Records with a focus on managing music releases, coordinating cross‑department campaigns, and shaping artist brands. Drive digital plans, social media strategies, and DSP campaigns while collaborating with artists, managers, and internal teams to deliver impactful campaigns within budget and timelines.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Manage music releases, maintain campaign timelines, and oversee release logistics.
  • •Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
  • •Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
  • •Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
  • •Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.

Pay and Benefits

Perks:MedicalDentalVision401kEmployer MatchingFertility CoverageIdentity ProtectionDisability CoverageChildcare Support

Key Requirements

  • •5+ years of progressive marketing experience in the music industry.
  • •Excellent communication and collaboration skills with the ability to work with senior management and external partners.
  • •Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
  • •Understanding of the DSP landscape and new tech platforms such as Twitch and Discord.
  • •Ability to manage music releases, timelines, and cross‑department logistics within a set budget and timeline.
Experience:5+ yearsMusic
Skills:CommunicationCollaborationOrganizationCreative thinking
Languages:English
Tech Stack:TikTokInstagramTwitterTrillerRedditSnapchatTwitchDiscord

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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Glassdoor: 3.6
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