Senior Director, Digital, Content, Innovation & Media

Visa
Miami
Workplace: HybridFull timeUSD 179,300 - 313,700 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 10+ yearsEducation: bachelorsSkills: ["Executive communication","Data-driven decision-making","Leadership","Cross-functional collaboration","Test-and-learn"]

Lead Visa’s hub-based capabilities across content, media, DTC, digital engagement, and innovation for Latin America & the Caribbean. Own brand media strategy, audience planning, and measurable activation across channels, while scaling content and creator ecosystems. Drive CRM personalization, VM360 adoption, and first-party data activation with data/tech partners. Champion AI-enabled marketing experimentation and automation, and lead a regional team to translate executive vision into market-ready, performance-driven outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Visa
Visa
1 day ago

Senior Director, Digital, Content, Innovation & Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead Visa’s hub-based capabilities across content, media, DTC, digital engagement, and innovation for Latin America & the Caribbean. Own brand media strategy, audience planning, and measurable activation across channels, while scaling content and creator ecosystems. Drive CRM personalization, VM360 adoption, and first-party data activation with data/tech partners. Champion AI-enabled marketing experimentation and automation, and lead a regional team to translate executive vision into market-ready, performance-driven outcomes.
Location: Miami
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Director level

Key Responsibilities

  • •Develop and execute Visa’s brand media strategy across LAC, including investment governance, audience strategy, channel mix optimization, and performance measurement.
  • •Oversee media planning and activation across addressable video, programmatic, paid social, search, TV/audio, and out-of-home across LAC markets.
  • •Define and execute content and social strategy, scaling always-on ecosystems and creator partnership models; drive AI-enabled content innovation and a test-and-learn agenda.
  • •Advance DTC and CRM capabilities, including lifecycle marketing, personalization, segmentation frameworks, and responsible first-party data activation with technology and data teams.
  • •Lead the regional team and operating model: translate the enterprise vision into market-ready plans, influence in a matrix organization, and integrate sponsorship/partnership media with measurable outcomes.
Travel: Low travel

Pay and Benefits

Salary: USD 179,300 - 313,700 annually
Perks:Health InsuranceDentalVision401kHsa/fsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •12+ years of work experience with a Bachelor’s Degree, or 10+ years with an advanced degree (e.g., Masters/MBA/JD/MD), or at least 5 years with a PhD.
  • •Deep expertise in paid media strategy, content marketing, digital engagement, CRM, and investment management across multiple markets.
  • •Proven track record driving brand and performance outcomes through audience-led, data-driven media across planning, activation, optimization, and measurement.
  • •Experience leading adoption of AI-enabled tools and automation to improve audience insight, content production, planning, optimization, and measurement.
  • •Fluency in English and Spanish required (Portuguese preferred).
Experience:10+ yearsFinancial servicesTechnologyFintechPaymentsCRMDigital engagement
Education:Bachelor's
Skills:Executive communicationData-driven decision-makingLeadershipCross-functional collaborationTest-and-learn
Languages:EnglishSpanishPortuguese
Tech Stack:AI-enabled toolsAutomationMarketing technologyVM360

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor