Marketing & Social Media Senior Manager

The Block
United States
Workplace: RemoteFull timeUSD 95,000 - 120,000 annuallyFunction: Communications, PR & CommunitySkills: ["Ownership","Speed","Clarity","Cross-functional collaboration","Community engagement"]

Own The Block’s social media strategy and drive brand visibility across X, LinkedIn, Instagram, TikTok, Threads, and Facebook. Create and manage cross-format content, support product marketing for SaaS, certification, and enterprise offerings, and run campaigns with ad planning and optimization. Partner with editorial, multimedia, product, and sales teams, monitor engagement and performance, and mitigate reputational risks while staying current with platform and market trends.

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The Block
The Block
2 months ago

Marketing & Social Media Senior Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own The Block’s social media strategy and drive brand visibility across X, LinkedIn, Instagram, TikTok, Threads, and Facebook. Create and manage cross-format content, support product marketing for SaaS, certification, and enterprise offerings, and run campaigns with ad planning and optimization. Partner with editorial, multimedia, product, and sales teams, monitor engagement and performance, and mitigate reputational risks while staying current with platform and market trends.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and execute The Block’s social media strategy across multiple platforms.
  • •Create and manage engaging social content while maintaining brand quality and messaging.
  • •Lead social and marketing initiatives supporting product launches and go-to-market for SaaS, certification, and enterprise offerings.
  • •Plan and run social/marketing campaigns, including budget management, ad creation, and optimization to drive traffic and demand.
  • •Collaborate with editorial, multimedia, product, and sales teams; analyze performance data and manage reputational risk.

Pay and Benefits

Salary: USD 95,000 - 120,000 annually
Equity and Bonus:Equity
Perks:Remote WorkHealth Insurance401kPaid Leave

Key Requirements

  • •Own and execute a comprehensive, platform-specific social media strategy aligned with business objectives.
  • •Create, curate, and manage engaging content (text posts, graphics, videos, reels) with consistent brand messaging.
  • •Support product marketing with positioning, messaging, launch campaigns, and promotional content for SaaS, certification, and enterprise offerings.
  • •Monitor audience interactions and foster community engagement by responding to comments and building loyalty.
  • •Analyze performance data and stay current on platform algorithms, trends, and best practices for fast-paced news and media.
Skills:OwnershipSpeedClarityCross-functional collaborationCommunity engagement
Tech Stack:XLinkedInInstagramTikTokThreadsFacebook

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

The Block
The Block is a cryptocurrency and blockchain-focused news and research organization delivering reporting, analysis, data, and events covering crypto markets, protocols, regulation, and industry developments for professionals and enthusiasts.
Industry: News, Journalism & Broadcasting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn