Senior Marketing Manager

Visa
Taiwan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Strategic thinking","Commercial acumen","Project management","Stakeholder management","Communication"]

Lead Visa Taiwan’s consumer sponsorship and partnership agenda by building passion-led marketing platforms that strengthen brand preference and deepen consumer engagement. Own end-to-end integrated campaigns across ATL, BTL, digital, social, experiential, and owned channels, while connecting consumer assets to client priorities for acquisition, activation, loyalty, and growth. Drive high-visibility stakeholder leadership, agency management, measurement, and budget/governance to deliver measurable market impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Visa
Visa
3 days ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead Visa Taiwan’s consumer sponsorship and partnership agenda by building passion-led marketing platforms that strengthen brand preference and deepen consumer engagement. Own end-to-end integrated campaigns across ATL, BTL, digital, social, experiential, and owned channels, while connecting consumer assets to client priorities for acquisition, activation, loyalty, and growth. Drive high-visibility stakeholder leadership, agency management, measurement, and budget/governance to deliver measurable market impact.
Location: Taiwan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the strategy and build a prioritized Taiwan pipeline of sponsorship and partnership opportunities aligned to Visa passion pillars and local consumer relevance.
  • •Set evaluation approaches, assess opportunities using a “triple win” lens (brand impact, client value, product/payment growth), and create recommendations, business cases, activation plans, and success measures.
  • •Lead rights holder and ecosystem partner relationships from prospecting and due diligence through rights scoping, negotiation support, contracting coordination, and ongoing partnership management.
  • •Drive end-to-end integrated consumer campaigns across ATL/BTL/digital/social/experiential/owned channels, ensuring brand compliance and consistent premium consumer experience.
  • •Lead complex, high-visibility delivery from brief to completion, including agency management, KPI/measurement definition, budget planning/governance, and performance reporting.

Key Requirements

  • •Minimum 12 years of progressive marketing experience across consumer brand marketing, sponsorships/partnerships, experiential, client marketing, financial services/technology/retail/entertainment/media or FMCG.
  • •Proven track record leading integrated campaigns from strategy through execution and measurement across ATL/BTL/digital/social/media/experiential channels.
  • •Hands-on experience developing or activating sponsorships, strategic partnerships, branded experiences, entertainment properties, or merchant ecosystems; rights holder and negotiation experience preferred.
  • •Strong strategic and commercial acumen to connect consumer insight and cultural relevance to commercial/client objectives and translate assets into clear propositions and activation plans.
  • •Bachelor’s degree required; MBA or relevant postgraduate qualification is an advantage.
Experience:12+ years
Education:Bachelor's
Skills:Strategic thinkingCommercial acumenProject managementStakeholder managementCommunication
Languages:EnglishMandarin Chinese

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor