Marketing Operations Specialist, D2C Lifecycle

Ibotta
Denver
Workplace: HybridFull timeUSD 70,000 - 80,000 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Organized","Self-motivated","Detail-oriented","Organizational","Analytical"]

Own the execution and technical quality of D2C lifecycle campaigns across email, push, and in-app messaging using Braze. Build and code HTML/CSS/JavaScript content, manage technical requests with Product and Engineering, run acceptance testing, and troubleshoot issues impacting activation and retention. Improve standardized processes, help onboard tools and programs, maintain technical documentation, and stay current on new features to support revenue opportunities and OpEx savings.

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FursaFursa
Ibotta
Ibotta
1 month ago

Marketing Operations Specialist, D2C Lifecycle

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own the execution and technical quality of D2C lifecycle campaigns across email, push, and in-app messaging using Braze. Build and code HTML/CSS/JavaScript content, manage technical requests with Product and Engineering, run acceptance testing, and troubleshoot issues impacting activation and retention. Improve standardized processes, help onboard tools and programs, maintain technical documentation, and stay current on new features to support revenue opportunities and OpEx savings.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support Marketing Operations in building and executing D2C marketing initiatives via Braze and internal tools to optimize activation and retention.
  • •Code in-app messages and emails using HTML, CSS, and JavaScript.
  • •Ensure quality and accuracy of lifecycle programs across channels including email, push, and in-app messaging, plus cash back reward content.
  • •Serve as a liaison between Marketing and Product/Engineering to manage technical requests, improve marketing programs/software, and conduct acceptance testing.
  • •Analyze and troubleshoot technical problems, anticipate campaign deployment issues with alternative setup/delivery methods, and improve standardized processes.

Pay and Benefits

Salary: USD 70,000 - 80,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityRelocation

Key Requirements

  • •2-4 years of experience or a technical background.
  • •BA/BS degree related to business or technology.
  • •Self-taught or professional experience with coding languages: HTML, CSS, and JavaScript.
  • •Strong background with Braze or similar CRM/marketing automation platforms.
  • •Experience working cross-functionally with Engineering and/or Product teams.
Experience:2-4 years
Education:Bachelor's
Skills:OrganizedSelf-motivatedDetail-orientedOrganizationalAnalytical
Tech Stack:BrazeLitmusHTMLCSSJavaScriptJiraConfluenceFigmaBrandfolderG-SuiteLookerTrelloIn-app messagesEmailsCash back reward content

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn