Senior Marketing & Communications Manager

Zoe
Germany, United Kingdom
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 5-10 yearsSkills: ["Autonomy","Stakeholder collaboration","Strategic thinking","Media pitching","Commercial mindset"]

Lead ZOE’s Germany market entry as the most senior in-market marketing and communications owner, building the brand narrative, Tier-1 media presence, and growth strategy from scratch. You’ll run local PR, media relations, and brand strategy while partnering with central UK/US performance, creative, and lifecycle teams. Alongside Germany leadership, support cross-market science publications and product launch communications with German and English messaging.

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Zoe
Zoe
3 days ago

Senior Marketing & Communications Manager

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Last checked: 23 hours agoStatus: Live

Job Summary

Lead ZOE’s Germany market entry as the most senior in-market marketing and communications owner, building the brand narrative, Tier-1 media presence, and growth strategy from scratch. You’ll run local PR, media relations, and brand strategy while partnering with central UK/US performance, creative, and lifecycle teams. Alongside Germany leadership, support cross-market science publications and product launch communications with German and English messaging.
Location: Germany, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Own ~75% of Germany market entry: define growth strategy and briefing with Finance, and test local commercial levers with central lifecycle and performance teams.
  • •Build Tier-1 PR and media presence in Germany: develop journalist relationships, pitch stories, secure coverage, and run product gifting and media events.
  • •Localise ZOE’s science-led story for German audiences by creating a bespoke market-entry strategy rather than translating UK copy.
  • •Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as needed.
  • •Support ~25% cross-market science publications, product launches, and reactive press office work; draft press materials in German and English.

Pay and Benefits

Perks:Remote WorkEquity

Key Requirements

  • •Native or certified C2 German to precisely localise complex scientific and health concepts, plus fluent C1/C2 English.
  • •5–10 years’ experience launching or scaling a consumer brand in Germany (ideally health, wellness, nutrition, science, or consumer tech).
  • •Strong existing relationships with German journalists and a proven track record of landing major press coverage.
  • •Demonstrated commercial mindset—measuring outcomes like brand search, web traffic, sign-ups, and agency efficiency.
  • •Comfort operating independently without a local team and building a market presence from a blank page.
Experience:5-10 yearsConsumer brandHealthWellnessNutritionScienceConsumer tech
Skills:AutonomyStakeholder collaborationStrategic thinkingMedia pitchingCommercial mindset
Languages:GermanEnglishSpanishFrenchItalian

Company Brief

Zoe
Zoe provides personalized nutrition and gut-health testing services using microbiome, blood biomarker, and dietary data to give individualized dietary recommendations and improve metabolic health outcomes for consumers.
Industry: Wellness & Preventive Health
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Cambridge, United Kingdom
Founded: 2015
Website