Senior Analyst - Paid Search Marketing

American Express
New York
Workplace: HybridFull timeUSD 78,000 - 124,750 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Relationship management","Strategic thinking","Analytical skills","Problem-solving","Organizational skills","Project management","Ownership","Attention to detail","Test-and-learn mindset"]

Own end-to-end Paid Search strategy, execution, forecasting, and performance for an American Express card portfolio. Lead execution for initiatives like launches, refreshes, and limited-time offers; develop ad copy and testing roadmaps; and deliver forecasting, performance reporting, and insights that drive business planning. Partner cross-functionally to ensure compliance and controls, manage Jira-driven launch readiness, and communicate results through executive updates.

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FursaFursa
American Express
American Express
1 week ago

Senior Analyst - Paid Search Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end Paid Search strategy, execution, forecasting, and performance for an American Express card portfolio. Lead execution for initiatives like launches, refreshes, and limited-time offers; develop ad copy and testing roadmaps; and deliver forecasting, performance reporting, and insights that drive business planning. Partner cross-functionally to ensure compliance and controls, manage Jira-driven launch readiness, and communicate results through executive updates.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end Paid Search strategy, execution, forecasting, and performance for an assigned Card portfolio.
  • •Lead Paid Search execution for product launches, product refreshes, limited-time offers, and strategic marketing campaigns.
  • •Own the Paid Search testing roadmap and translate learnings into future optimizations.
  • •Lead forecasting, performance reporting, and business insights, translating results into actionable recommendations.
  • •Manage launch readiness and governance by owning Paid Search compliance and controls processes, including approvals and campaign timing.

Pay and Benefits

Salary: USD 78,000 - 124,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid ParentalCounselingWellness Stipend

Key Requirements

  • •3+ years of experience in digital marketing, performance marketing, project management, analytics, forecasting, or a related field.
  • •Strong understanding of Paid Search, performance marketing, and customer acquisition.
  • •Demonstrated experience managing complex marketing initiatives and driving results through cross-functional collaboration.
  • •Strong project management and organizational skills to manage multiple priorities from planning through execution.
  • •Excellent communication and relationship management skills to influence stakeholders across teams.
Experience:3+ yearsDigital marketingPerformance marketingPaid search
Skills:CommunicationRelationship managementStrategic thinkingAnalytical skillsProblem-solvingOrganizational skillsProject managementOwnershipAttention to detailTest-and-learn mindset
Tech Stack:Google AdsJira

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn