Director, Marketing AI Transformation

Extreme Networks
South Carolina
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Leadership","Organizational skills","Strategic thinking","Influencing"]

Drive the adoption and scaling of AI technologies across the marketing organization, aligning AI tools and strategy with business objectives. Identify high-impact marketing use cases, run generative AI pilots to improve efficiency, personalization, and ROI, and establish a cross-functional Marketing AI Council with IT and legal for responsible governance. Lead AI literacy enablement, change management, and KPI reporting to the CMO and senior leaders.

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FursaFursa
Extreme Networks
Extreme Networks
1 day ago

Director, Marketing AI Transformation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive the adoption and scaling of AI technologies across the marketing organization, aligning AI tools and strategy with business objectives. Identify high-impact marketing use cases, run generative AI pilots to improve efficiency, personalization, and ROI, and establish a cross-functional Marketing AI Council with IT and legal for responsible governance. Lead AI literacy enablement, change management, and KPI reporting to the CMO and senior leaders.
Location: South Carolina
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Collaborate with senior marketing leaders to identify and prioritize AI-driven marketing use cases delivering measurable business value.
  • •Pilot generative AI initiatives to improve efficiency, personalization, and ROI across marketing campaigns.
  • •Establish and lead a cross-functional Marketing AI Council to guide marketing’s AI strategy and ensure responsible, strategic implementation.
  • •Develop AI literacy programs and communicate AI usage guidelines and training for marketers at all levels.
  • •Develop and track KPIs to measure AI impact on marketing performance and regularly report insights to the CMO and senior leaders.

Key Requirements

  • •10+ years in marketing across functions like content creation, demand generation, analytics, and brand strategy.
  • •At least 5 years in a management or leadership role focused on change management and cross-functional collaboration.
  • •Familiarity with generative AI platforms, marketing automation systems, and data analytics tools.
  • •Proven ability to lead initiatives without direct authority by influencing across organizational levels and functions.
  • •Bachelor’s degree in marketing, business administration, or related field (MBA or advanced degree preferred).
Education:Bachelor's in marketing, business administration, or a related field
Skills:CommunicationLeadershipOrganizational skillsStrategic thinkingInfluencing
Tech Stack:Artificial intelligenceAI literacyGenerative AIMarketing automationData analytics

Company Brief

Extreme Networks
Provides wired and wireless network infrastructure, cloud-driven network management, and analytics for enterprises and service providers, delivering switching, routing, security, and access solutions.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1996
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn