Senior Manager, Public Relations

Samsung
Plano
Full timeFunction: Communications, PR & CommunityExperience: 8-12 yearsSkills: ["Strong editorial instincts","Write edit sharpen messaging","Manage agencies","Manage competing priorities","Operate with ambiguity"]

Lead PR and communications strategy for four Home Entertainment product categories (TV, Audio, Memory, Monitors), building earned media narratives and managing end-to-end product review programs. Own influencer and thought leadership programs, run a credibility-first Reddit strategy, and execute analyst relations with structured briefing and inquiry cadences. Coordinate launch calendars and align messaging with local and global stakeholders across Product, Engineering, R&D, Sales, and marketing leadership.

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FursaFursa
Samsung
Samsung
1 day ago

Senior Manager, Public Relations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 day agoStatus: Live

Job Summary

Lead PR and communications strategy for four Home Entertainment product categories (TV, Audio, Memory, Monitors), building earned media narratives and managing end-to-end product review programs. Own influencer and thought leadership programs, run a credibility-first Reddit strategy, and execute analyst relations with structured briefing and inquiry cadences. Coordinate launch calendars and align messaging with local and global stakeholders across Product, Engineering, R&D, Sales, and marketing leadership.
Location: Plano
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Lead communications strategy and execution across four product categories (TV, Audio, Memory, Monitors), coordinating launch calendars and maintaining brand voice
  • •Build and maintain relationships with tier-1 technology, trade, and consumer media; drive proactive pitching and manage product review units from planning through post-publish analysis
  • •Design and run a scalable earned influencer program and track engagement quality and conversion attribution
  • •Develop and manage an organic Reddit presence, including identifying subreddits, engaging authentically, and surfacing community insights for broader messaging
  • •Develop thought leadership and analyst relations programs and manage day-to-day relationships with PR agencies and cross-functional stakeholders

Key Requirements

  • •8–12 years of PR or communications experience, including at least 3 years managing multi-program or multi-category portfolios
  • •Proven track record securing coverage in top-tier technology and consumer media outlets
  • •Hands-on experience running influencer programs, with a preference for earned over paid approaches
  • •Direct experience with analyst relations (briefing, building rapport, and influencing reports)
  • •Experience managing agencies and/or direct reports
Experience:8-12 yearsPublic relationsCommunicationsTechnologyConsumer electronicsHome entertainment
Skills:Strong editorial instinctsWrite edit sharpen messagingManage agenciesManage competing prioritiesOperate with ambiguity

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn