Product Marketing Lead - Wise Platform

Wise
London
Workplace: HybridFull timeGBP 10,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Strategic thinking","Hands-on execution","Stakeholder management","Cross-functional collaboration"]

Shape external product marketing for Wise Platform by building messaging architecture, value propositions, and GTM frameworks from the ground up. Lead multi-channel launch planning for platform features and category announcements, and own full-funnel content strategy through flagship assets like benchmark reports and product vision whitepapers. Partner with Product, Sales, Demand Generation, PR, and Sales Enablement to craft campaign briefs, nurture and event messaging, and manage public proof points, analyst relations, and enterprise pipeline impact.

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FursaFursa
Wise
Wise
1 day ago

Product Marketing Lead - Wise Platform

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Shape external product marketing for Wise Platform by building messaging architecture, value propositions, and GTM frameworks from the ground up. Lead multi-channel launch planning for platform features and category announcements, and own full-funnel content strategy through flagship assets like benchmark reports and product vision whitepapers. Partner with Product, Sales, Demand Generation, PR, and Sales Enablement to craft campaign briefs, nurture and event messaging, and manage public proof points, analyst relations, and enterprise pipeline impact.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Work with Sales Enablement to define and refine value propositions, Ideal Customer Profiles, and buyer personas across the Wise Platform suite.
  • •Translate complex cross-border payment developments and internal technical frameworks into commercial, solution-led messaging and actionable guides.
  • •Build a scalable product marketing engine and multi-channel launch playbook to roll out platform features and category/module announcements.
  • •Create quarterly full-funnel content strategies and author flagship anchor assets (e.g., benchmark reports, product vision whitepapers) with editorial leadership for a Content Marketing Manager.
  • •Develop campaign messaging briefs for paid media, email nurture streams, and field events, managing public customer proof points and analyst relations.

Pay and Benefits

Salary: GBP 10,000 - 150,000 annually
Equity and Bonus:Equity
Perks:EquityHealth InsurancePaid Leave

Key Requirements

  • •8-10+ years product marketing and/or content marketing experience in B2B SaaS, including deep domain experience in fintech or payments.
  • •Experience building GTM frameworks and positioning from zero in a fast-paced startup/scale-up environment (Series A to Series C).
  • •Proven ability to construct messaging architectures, value propositions, and ICP definitions for complex B2B/enterprise buyers.
  • •Expert at linking top-of-funnel thought leadership to bottom-of-funnel evaluation assets that drive buyer interest and pipeline.
  • •Ability to navigate CRM tools and operate strategically while also executing tactically in a lean environment.
Experience:8-10 yearsB2B SaaSFintechPayments
Skills:Strategic thinkingHands-on executionStakeholder managementCross-functional collaboration
Languages:English
Tech Stack:CRM

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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