Brand Manager-AFH-Tomatoes

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeUSD 120,800 - 151,000Function: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional leadership","Strategic planning","Project management","Data analysis","Partner management"]

Own the Escalon and Heinz branded tomatoes portfolio in Away From Home foodservice. Develop brand strategy and a three-year growth plan, using analytics to guide business decisions and drive share, volume, and revenue performance. Manage portfolio optimization, partner with innovation and R&D on renovations, and lead B2B communications across channels—coordinating trade show presence, campaigns, and external agency partners to accelerate growth.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Brand Manager-AFH-Tomatoes

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Last checked: 27 days agoStatus: Live

Job Summary

Own the Escalon and Heinz branded tomatoes portfolio in Away From Home foodservice. Develop brand strategy and a three-year growth plan, using analytics to guide business decisions and drive share, volume, and revenue performance. Manage portfolio optimization, partner with innovation and R&D on renovations, and lead B2B communications across channels—coordinating trade show presence, campaigns, and external agency partners to accelerate growth.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop brand strategy and portfolio growth plans for Escalon and Heinz tomatoes in Away From Home channels.
  • •Use business analytics (equity, share, volume, revenue drivers, and competition) to inform decisions and deliver monthly consumption/share analysis with recommendations.
  • •Manage the tomato portfolio, including SKU rationalization, strategic prioritization, pack/price architecture, and catalog updates.
  • •Lead innovation and renovation commercialization by partnering with innovation, R&D, Finance, and Project Management teams.
  • •Own and execute integrated B2B communication strategy, including trade show presence (e.g., Pizza Expo) and collaboration with customer marketing and agency partners.

Pay and Benefits

Salary: USD 120,800 - 151,000
Perks:Health InsuranceDentalVision401kLife InsuranceDisabilityEmployee AssistanceFlexible Work

Key Requirements

  • •Extensive experience in marketing for a CPG company or agency-side work supporting foodservice or B2B initiatives.
  • •Demonstrated capability in marketing plan development, including situation assessment, strategy, and tactical planning.
  • •Proven ability to lead cross-functional teams with accountability for delivery within agreed timelines.
  • •Solid experience developing and executing marketing campaigns for B2B channels.
  • •Ability to manage multiple projects simultaneously; bachelor’s degree preferred.
Experience:CPGFoodserviceB2BAgency
Education:Bachelor's
Skills:Cross-functional leadershipStrategic planningProject managementData analysisPartner management

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn