Braze

1 month ago

Senior Marketing Data Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Senior Marketing Data Analyst responsible for owning top-of-funnel performance analysis, defining KPI frameworks, and partnering with BI and GTM teams to optimize marketing campaigns. You will build and maintain dashboards, support attribution models, and ensure data integrity across Salesforce and marketing systems while collaborating across global teams in a hybrid São Paulo office.

Location: São Paulo

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Key Responsibilities

•Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels
•Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions
•Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns
•Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing
•Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment

Pay and Benefits

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionEquity401kRemote WorkLearning Stipend

Key Requirements

•2–5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company
•Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts
•Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker
•Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach
•Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards

Experience:2-5 yearsB2B SaaSFintechMarketing analytics

Skills:CommunicationProblem-solvingCross-functional collaborationStakeholder managementAnalytical thinking

Languages:English

Tech Stack:SQLExcelGoogle SheetsSnowflakeTableauLookerSalesforceMarketoLeanDataOutreach

Company Brief

Braze

Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2011

Website LinkedIn

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Braze

1 month ago

Senior Marketing Data Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: São Paulo

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Key Responsibilities

•Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels
•Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions
•Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns
•Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing
•Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment

Pay and Benefits

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionEquity401kRemote WorkLearning Stipend

Key Requirements

•2–5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company
•Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts
•Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker
•Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach
•Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards

Experience:2-5 yearsB2B SaaSFintechMarketing analytics

Skills:CommunicationProblem-solvingCross-functional collaborationStakeholder managementAnalytical thinking

Languages:English

Tech Stack:SQLExcelGoogle SheetsSnowflakeTableauLookerSalesforceMarketoLeanDataOutreach

Company Brief

Braze

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2011

Website LinkedIn