Product Marketing Manager V

Applied Materials
Santa Clara
Workplace: OnsiteFull timeUSD 174,000 - 239,500Function: Marketing & GrowthSkills: ["Leadership","Problem-solving","Communication","Interpersonal skills"]

Own semiconductor product marketing strategy for advanced packaging, heterogeneous integration, and backend lithography technologies. Develop positioning and go-to-market plans to drive market penetration, revenue growth, and share expansion, while conducting competitive intelligence and market analysis. Partner with engineering, manufacturing, and sales to launch and mature products across the lifecycle, translating market needs into product/technology roadmaps and supporting pricing and commercialization plans.

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Applied Materials
Applied Materials
1 month ago

Product Marketing Manager V

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Last checked: 15 hours agoStatus: Live

Job Summary

Own semiconductor product marketing strategy for advanced packaging, heterogeneous integration, and backend lithography technologies. Develop positioning and go-to-market plans to drive market penetration, revenue growth, and share expansion, while conducting competitive intelligence and market analysis. Partner with engineering, manufacturing, and sales to launch and mature products across the lifecycle, translating market needs into product/technology roadmaps and supporting pricing and commercialization plans.
Location: Santa Clara
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute product marketing strategies to drive market penetration, positioning, revenue growth, and market share expansion.
  • •Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs.
  • •Lead competitive intelligence and market analysis, including Red Team assessments to identify risks, opportunities, and differentiation strategies.
  • •Partner with engineering, manufacturing, and sales to define, develop, and launch new products while translating market requirements into roadmaps.
  • •Manage products across the full lifecycle from concept and introduction through commercialization, maturity, and end-of-life planning.
Travel: Low travel

Pay and Benefits

Salary: USD 174,000 - 239,500
Equity and Bonus:Equity

Key Requirements

  • •Develop and execute business and product marketing strategies that drive market penetration and product positioning.
  • •Conduct competitive intelligence and market analysis, including risk/opportunity identification and differentiation strategy development.
  • •Support pricing strategy development to improve profitability and enable successful product introductions through marketing programs.
  • •Translate market requirements into actionable product and technology roadmaps through close collaboration with engineering, manufacturing, and sales.
  • •Serve as a subject matter expert on industry trends and emerging technologies within the semiconductor advanced packaging ecosystem.
Skills:LeadershipProblem-solvingCommunicationInterpersonal skills

Company Brief

Applied Materials
Provides semiconductor manufacturing equipment, services, and software used to build advanced chips and display technologies. Its tools support materials engineering, deposition, etching, inspection, and process control for major electronics manufacturers worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Santa Clara, United States
Founded: 1967
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Glassdoor: 3.9
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