Senior Specialist Consumer One to One Marketing (Sydney, NSW, AU, 2000)

Allianz
Sydney
Workplace: HybridContractFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Stakeholder management","Influencing","Project management","Communication","Continuous improvement"]

Develop, deliver, and optimise targeted one-to-one customer communications across the customer lifecycle to drive growth, retention, and loyalty. Own lifecycle campaign planning, execution, governance, and compliance, using customer insights, segmentation, and campaign performance analytics to continuously improve effectiveness. Partner across marketing, technical, digital, legal, and risk teams, and help build one-to-one marketing capability, processes, and best practices.

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Allianz
Allianz
2 days ago

Senior Specialist Consumer One to One Marketing (Sydney, NSW, AU, 2000)

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Job Summary

Develop, deliver, and optimise targeted one-to-one customer communications across the customer lifecycle to drive growth, retention, and loyalty. Own lifecycle campaign planning, execution, governance, and compliance, using customer insights, segmentation, and campaign performance analytics to continuously improve effectiveness. Partner across marketing, technical, digital, legal, and risk teams, and help build one-to-one marketing capability, processes, and best practices.
Location: Sydney
Workplace: Hybrid
Employment Type: Contract · 9 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the delivery and optimisation of one-to-one marketing campaigns and lifecycle programs to improve retention, engagement, and loyalty.
  • •Develop and execute targeted marketing strategies, customer journeys, and personalised communications aligned to customer needs and business objectives.
  • •Use customer insights, analytics, and campaign performance data to identify opportunities and continuously improve marketing effectiveness.
  • •Coordinate with marketing, technical, digital, legal, and risk teams to influence priorities and deliver campaigns against target outcomes.
  • •Manage campaign planning, execution, governance, and compliance with regulatory, legal, and brand requirements, and contribute to one-to-one marketing capability building.

Pay and Benefits

Perks:Learning BudgetEquity

Key Requirements

  • •Relevant tertiary qualifications in Marketing, Business, Commerce or related, or equivalent industry experience.
  • •Demonstrated experience delivering direct marketing, CRM, or one-to-one marketing campaigns in a complex, customer-focused and regulated environment.
  • •5+ years delivering email and SMS marketing campaigns, including customer segmentation, personalised communications, customer journey orchestration, and agency engagement.
  • •Strong customer lifecycle management experience, including retention strategies and customer engagement programs.
  • •Strong stakeholder management, project management, and communication skills to present recommendations and campaign outcomes.
Experience:5+ yearsCustomer-focusedRegulated environmentCRMOne-to-one marketing
Education:
Skills:Stakeholder managementInfluencingProject managementCommunicationContinuous improvement
Tech Stack:EmailSMSCRMMarketing automationCustomer segmentationCustomer journey orchestrationCustomer data platformsAnalyticsCampaign performance data

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn