Product Strategy and Operations Manager, Scaled Growth, EMEA

TikTok
London
Workplace: OnsiteFull timeFunction: Business OperationsEducation: bachelorsSkills: ["Self-motivated","Strategic","Data-driven","Communication","Presentation","Cross-functional influence","Judgment","Customer-oriented"]

Lead go-to-market strategy for TikTok’s advertising solutions across Europe and the EMEA region by driving product adoption through the agency ecosystem. Shape data-driven agency growth plans, define KPIs and reporting cadences, and perform deep-dive analyses on agencies, advertisers, and industries to uncover scalable opportunities. Partner with Agency Sales, Product, and leadership teams to build operating plans, playbooks, and execution tracking that unlock incremental ads revenue.

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FursaFursa
TikTok
TikTok
4 hours ago

Product Strategy and Operations Manager, Scaled Growth, EMEA

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for TikTok’s advertising solutions across Europe and the EMEA region by driving product adoption through the agency ecosystem. Shape data-driven agency growth plans, define KPIs and reporting cadences, and perform deep-dive analyses on agencies, advertisers, and industries to uncover scalable opportunities. Partner with Agency Sales, Product, and leadership teams to build operating plans, playbooks, and execution tracking that unlock incremental ads revenue.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Shape agency growth strategies through data-driven analysis and partner with Product teams to set priorities and actionable sales plans.
  • •Own GTM strategy and execution for key advertising products in Europe, driving adoption, penetration, and incremental revenue via agency partners.
  • •Define the regional analytics framework for ads products (KPIs, dashboards, reporting cadences) to support decision-making.
  • •Conduct deep-dive analyses on priority agencies, advertisers, and industries to identify growth opportunities and measure impact.
  • •Collaborate with Agency Sales, Product, and leadership teams to develop scalable, industry-specific playbooks and ensure alignment on execution and delivery.

Key Requirements

  • •Bachelor’s degree (BA/BS) or equivalent practical experience.
  • •Extensive experience in media, digital advertising, or related industries in product marketing, strategy, agency, account management, or other client-facing roles.
  • •Experience driving product adoption and go-to-market execution across performance, lead generation, brand, creative, and measurement objectives.
  • •Experience working cross-functionally with Sales, Product, and Operations teams to drive business outcomes.
  • •Strong analytical, communication, and presentation skills with a customer-oriented, commercial mindset.
Experience:MediaDigital advertisingProduct marketingGo-to-marketAgencyAccount management
Education:Bachelor's
Skills:Self-motivatedStrategicData-drivenCommunicationPresentationCross-functional influenceJudgmentCustomer-oriented

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn